Charlotte Casiraghi Is Back For Gucci! WATCH The Princess Showcasing Iconic Flora Pattern

23 January 2013 by

We already know Charlotte Casiraghi is the perfect Gucci girl. In 2012, we saw the daughter of Princess Caroline of Monaco looking utterly sumptuous in campaign shots for the luxury Italian brand and now those mega brows and pouty pout are back for another fab campaign. Look!


Yep, Gucci have employed Charlotte's princessy prowess yet again for the next chapter in its Forever Now venture. This time, she's been shot by Mert Alas and Marcus Piggott and the just-released image [above] shows La Casiraghi showcasing the brand's Flora pattern on a foulard.

The gorgeously feminine motif has quite a history, which is fascinatingly interconnected with Charlotte's. Did you know Italian artist Vittorio Accornero originally created the blooming pattern consisting of 43 varieties of flowers for a silk scarf that Rodolfo Gucci, son of founder Guccio Gucci, gave to Casiraghi’s grandmother Princess Grace of Monaco back in 1966? Talk about romantic.

'Today, Flora has become a symbol of the Gucci woman’s effortless fusion of tradition and contemporary poise,' the house’s creative director, Frida Giannini, says. 'The print holds special meaning to me — I first discovered the scarf when my mother and grandmother would wear theirs during my childhood in the Seventies.'

Giannini has kept the power of the pattern alive since she boarded the Gucci ship in 2005. As creative director of accessories, she applied the iconic print to handbags and continued to feature it in her collections when she took the reins of the brand. 'Since my own collections have drawn inspiration from this ever-blossoming motif, I am especially pleased to celebrate this icon through our collaboration with Charlotte, who is herself connected to its history,' the designer explains. Indeed, who better to take Gucci's flora into the next generation than the 26-year-old royal and granddaughter of Grace Kelly?

'Frida Giannini proved the timelessness of the Flora pattern when she reintroduced it with such success,' adds Charlotte. 'As an icon of Gucci's heritage it represents nature in all its beauty.' So in celebration, we've created an ode to Gucci's finest floral moments in the gallery below...


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