Diane Von Furstenberg has made some changes for Autumn Winter 2013 and hired a whole new team to produce her New York label’s latest campaign. The designer brought together model Daria Werbowy, stylist Carine Roitfeld and photographer Sebastian Faena to create the images, which were overseen by creative agency Laird + Partners. The ads channel glamorous seventies era paparazzi shots - think Studio 54, Jerry Hall, big hair and gold jewellery, with the focus on DVF's iconic wrap dresses and the brand's new Sutra bags.
Furstenberg, who launched her label in decade of disco said, 'This campaign, like the collection it represents, is really about getting back to our roots. It is about empowering women to be the rock star and the muse of their own lives.'
Canadian model Werbowy also stars in ads for Celine, Salvatore Ferragamo and Isabel Marant this season. She's been modelling since the age of 14 and holds the record for opening and closing the most shows in one season.
It seems when a brand wants to embrace sexuality in a campaign, Roitfeld is the go-to woman. With her mussy 'do and smokey-eye look, she epitomises the effortlessly provocative style that French women are known for. Whether it's her work with Tom Ford for Gucci, her time as Editor at Vogue Paris, styling for Karl Lagerfeld at Chanel or her latest shoots for her own CR Fashion Book, the stylist is renowned for her erotice influence. Roitfeld once said: 'A lot of people say I am the queen of porno-chic. "Chic" is good, but "porno" is not. I am very happy you use the word "erotic" and not "pornographic". I never treat a woman as an object, and even when we use bondage, I don't think the woman seems to suffer; she is never just an object. She is tough, my woman. I always think model and woman is more important than the clothes. Most of the time when I do shoots I think the girl is an actress more than a model.'