With prices starting around the £5 mark for jewellery, you perhaps wouldn’t expect new online high street store Oh My Love to be on the top of an A-listers wishlist. How wrong you are! Celebs love a bargain as much as the rest of us – just think of Beyonce and her Topshop addiction – and the East London based OML are certainly piquing in the interest of some very well dressed ladies. Most recently - in fact, over the entirety of this past month - the sisters Delevingne have repeated pledged their allegiance to the brand.
Both Cara and Poppy have opted for cheeky pairs of printed shorts to add to their summer repertoire, Kim Kardashian is a super-fan of their scuba bodies to layering under a tuxedo or with a pencil skirt. Clara Paget has taken to Instagram to show off a ‘90s style romper, Ashley Madekwe favours the label’s matchy two-pieces and Ellie Goulding and Lilah Parsons has picked up a cami. Phew.
Oh My Love's Autumn/Winter 2014 lookbook
As well as an in house fashion line created by founder Anne Laure Lombard – where you’ll find teeny printed tees, skirts and shorts alongside floaty fringed kimonos, sweeping summer maxi dreses and form-fitting jersey shifts - the Oh My Love website also stocks other brands including Jeffrey Campbell shoes, Rock’n’Rose jewellery, preppy-cuteness from The White Pepper, Quay sunglasses and grunge goods from The Ragged Priest. It’s no wonder so many people are feeling a bit in love with Oh My Love – it has young, worry-free fashion tied up.
Shop at OhMyLoveLondon.com - where for the next month Grazia readers will receive a 20% discount. All you have to do is enter GRAZIA20 at the checkout when shopping on the website. Enjoy!