For three seasons, the question 'Have You Seen Pepe?' has hovered over Planet Fashion. So who's the lady to crack the code? Cara Delevingne, of course!
As part of her duties as the latest face of Pepe Jeans London, Cara has lit the fuse on the brand’s 40th Anniversary celebrations by taking up the challenge in tracking down the mysterious Pepe. Today, we've been treated to the latest installment, which sees the hottest model OTM return to the streets of West London in a bid to 'Follow Pepe' and raise the roof on the anniversary party.
It all feeds into the Autumn Winter 2013 campaign that features CD tailing Pepe around the town, as a follow up to her debut for the brand earlier this year. She trots from Portobello Road to Notting Hill with her dog in tow and in the process strikes up a friendship with fellow hottie, George Alsford. See the full campaign in the gallery and check out these behind-the-scenes shots for that trademark Cara kookiness.
Considering previous Pepe faces have included Ashton Kutcher, Edie Campbell and brilliantly Jason Priestly, Cara's certainly in good company. She also follows in the footsteps of her Brit pals Alexa Chung and Sienna Miller who she was larking about with at Glastonbury this weekend - and let's not forget Sienna has now joined Cara in the Burberry crew. It's like one big ridiculously gorgeous family!