Cara Delevingne on H&M's catwalk
Is Cara Delevingne's career in crisis? This was the question on everyone’s lips back in May when the young Brit model was snapped with a Ziplock packet of white powder. Cara was photographed by paparazzi on the doorstep of her house when the offending packet slipped out of her bag and onto the floor - and she attempted to cover the packet with her bag and feet.
From Burberry to Topshop, Cara has proven extremely popular and has amassed legions of young fans, but reports began swirling that the brands which use her to front their campaigns may be concerned about the message that the model was sending to their clientele. Cara never addressed the photographs and her career has gone from strength to strength. In the past few months, we've seen her posing up a storm for DKNY's Autumn Winter 2013 campaign as well as Mulberry's latest offering while her off-duty style landed her at the top of Grazia's Best Dressed list.
However, according to The Sun on Sunday, a spokeswoman for H&M has today confirmed that they are no longer working with the big-browed catwalker. ‘She is not a model with us and I think there was a misunderstanding that she was the face of H&M,’ the spokeswoman allegedly told the newspaper, adding: ‘We just used her for the show.’
Cara Delevingne for H&M's Authentic Collection
You'll remember Cara took centre stage at the high-street brand's first ever catwalk presentation during Paris Fashion Week in February and she previously featured in the campaign for the Authentic Collection in 2011 [above] as well as the Divided Collection at the beginning of this year. However, apparently the spokeswoman confirmed that H&M had ‘no particular reason’ to use Delevingne’s services at any point in the foreseeable future.
When the photographs of Cara first landed, H&M told Grazia Daily that they 'take a strong stand against drugs as outlined in our advertising policy.' The retailer famously has a 'zero tolerance' policy when it comes to drugs and notably dropped Kate Moss after her own cocaine scandal.
However, it might just be that H&M recruited Cara's charms for the show and a couple of campaigns, but have no plans to use her again because of reasons other than that scandal. The brand is well known for frequently mixing things up and casting a variety of models as well as A-list stars to front the shoots, from Gisele to Lana Del Rey and most recently, the one and only Beyonce. What's more, we doubt not working for H&M - temporarily or permanently - will effect Cara's unstoppable success...
Grazia Daily has reached out to H&M and we'll keep you posted on any updates.