'She Is Not A Model With Us': H&M Confirm Cara Delevingne Is Not The Brand's Face?

04 August 2013 by

Cara Delevingne H&M

Cara Delevingne on H&M's catwalk

Is Cara Delevingne's career in crisis? This was the question on everyone’s lips back in May when the young Brit model was snapped with a Ziplock packet of white powder. Cara was photographed by paparazzi on the doorstep of her house when the offending packet slipped out of her bag and onto the floor - and she attempted to cover the packet with her bag and feet.

From Burberry to Topshop, Cara has proven extremely popular and has amassed legions of young fans, but reports began swirling that the brands which use her to front their campaigns may be concerned about the message that the model was sending to their clientele. Cara never addressed the photographs and her career has gone from strength to strength. In the past few months, we've seen her posing up a storm for DKNY's Autumn Winter 2013 campaign as well as Mulberry's latest offering while her off-duty style landed her at the top of Grazia's Best Dressed list.

However, according to The Sun on Sunday, a spokeswoman for H&M has today confirmed that they are no longer working with the big-browed catwalker. ‘She is not a model with us and I think there was a misunderstanding that she was the face of H&M,’ the spokeswoman allegedly told the newspaper, adding: ‘We just used her for the show.’

Cara Delevingne for H&M's Authentic Collection

You'll remember Cara took centre stage at the high-street brand's first ever catwalk presentation during Paris Fashion Week in February and she previously featured in the campaign for the Authentic Collection in 2011 [above] as well as the Divided Collection at the beginning of this year. However, apparently the spokeswoman confirmed that H&M had ‘no particular reason’ to use Delevingne’s services at any point in the foreseeable future.

When the photographs of Cara first landed, H&M told Grazia Daily that they 'take a strong stand against drugs as outlined in our advertising policy.' The retailer famously has a 'zero tolerance' policy when it comes to drugs and notably dropped Kate Moss after her own cocaine scandal.

However, it might just be that H&M recruited Cara's charms for the show and a couple of campaigns, but have no plans to use her again because of reasons other than that scandal. The brand is well known for frequently mixing things up and casting a variety of models as well as A-list stars to front the shoots, from Gisele to Lana Del Rey and most recently, the one and only Beyonce. What's more, we doubt not working for H&M - temporarily or permanently - will effect Cara's unstoppable success...

Grazia Daily has reached out to H&M and we'll keep you posted on any updates.

Cara Delevingne at Club Monaco Garden Party in Eaton Square Gardens, London - 03 July 2014 

© Getty

Cara Delevingne wearing Mulberry at Serpentine Summer Party - 01 july 2014  

Cara Delevingne in Burberry Prorsum at the GQ Awards, London - September 2014

Cara arrives for a dinner hosted by the Duke of Cambridge on May 13th 2014

Cara Delevingne is seen at the after-party for The Costume Institute Benefit Gala in New York on May 5th

Cara Delevinge at the 2014 'Met Ball'

Cara Delevingne at the Burberry brings London to Shanghai event, April 24th 2014

Cara Delevingne at the Chanel show as part of the Paris Fashion Week, March 4th

Cara Delevigne walks the runway during the Stella McCartney show as part of the Paris Fashion Week

Cara Delevingne leaves the Stella McCartney show as part of the Paris Fashion Week, March 2014

Model Cara Delevingne walks in the run through for the Giles show on February 17th in London

Cara walks the runway at the Burberry Prorsum show in London

Cara Delevingne attends the Elle Style Awards 2014 in London

Cara Delevingne walks the runway at the Burberry Prorsum Ready to Wear in London

Cara Delevingne wearing Giles Ready to Wear at London Fashion Week 2014

Cara Delevingne on the runway during the Chanel show as part of the Paris Fashion Week, March 2014

London on the 13th of March in a Burberry suit

London on the 12th of March

London on the 12th of March

Paris on the 4th of March

Paris on the 3rd of March

London on the 18th of February

London on the 17th of February

London on the 7th of February in a Mulberry suit

London on the 14th of February in a Burberry suit

London on the 12th of February

London on the 10th of February

London on the 7th of February

Cara Delevingne at the amfAR Inspiration Gala in Rio - 4 October 2013

Cara Delevingne in Burberry at the Art of the Trench in Shanghai - 29 August 2013

Cara Delevingne out and about in London - 20 August 2013

Cara Delevingne in Burberry at the Animal Ball, London, Britain - 09 July 2013

Cara Delevingne at Barclaycard British Summer Time Concert, London - 06 July 2013

Cara Delevingne in a Matchless leather jacket, Le Specs sunglasses and DJ by Dominic Jones necklace at Glastonbury - June 2013

Cara Delevingne in Burberry at Met Gala – 6 May 2013

Cara Delevingne wears Hudson MOTO Skinny Jeans in black SELFRIDGES Exlcusive, Y-3 jacket and Le Specs sunglasses at Glastonbury - June 2013

Cara Delevingne in Burberry at The Great Gatsby premiere at Cannes Film Festival - May 2013

Cara Delevingne in Citizens of Humanity leather skinny jeans out and about in New York - April 2013

Cara Delevingne in Burberry at British Fashion Awards 2012

Cara Delevingne in Burberry at the Evening Standard Theatre Awards, Nov 2012

Cara Delevingne at the Victoria's Secrets Show Afterparty, Nov 2012

Cara Delevingne at the Leon Max launch party, Nov 2012

Cara Delevingne at Garage Magazine's Paris Fashion Week celebration, Sept 2012

Cara Delevingne at the Osklen afterparty, Sept 2012

Cara Delevingne in Burberry at Anna Karenina premiere, Sept 2012

Cara Delevingne in Burberry at The Serpentine Summer party, June 2012

Cara Delevingne at the Mulberry firepit party, June 2012

Cara Delevingne at the New Museum exhibition opening, May 2012

Cara Delevingne at Vertu's Live Debate Cocktail Party, April 2012

Cara Delevingne at 'A Dangerous Method' Film Premiere after party, Jan 2012

Cara Delevingne in Burberry at Women of the Year Awards, Nov 2011

Cara Delevingne at the UGG Australia flagship store launch, Nov 2011

Cara Delevingne at GQ Style / Carolina Herrera drinks, Nov 2011

Cara Delevingne at the Moet & Chandon Etoile Awards, Sept 2011

Cara Delevingne at Virgin Mobile V Festival, Aug 2011

Cara Delevingne at Vivienne Westwood's 'Get a Life' Palladium Jewellery Collection launch, Feb 2011

Cara Delevingne at Virgin Mobile V Festival, Aug 2010


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