Camilla and Marc's spring summer 2013 collection
Siblings-in-fash Camilla and Marc Freeman first launched their eponymous label at Australia Fashion Week in 2003. Fast forward 10 years and since their humble beginnings, you can find the brand’s signature minimalist silhouettes, tailoring and luxurious dresses in some of the most significant stores, and on the backs of some of the best dressed ladies in the limelight. “They are all innately chic, but with their own edge,” Camilla told us of their A-list following, “Each [of them] are confident young women, who know who they are and like to mix luxe casualness into however they dress.” Rihanna, Kristen Stewart and Miranda Kerr are in the club, but has there ever been a favourite? “Kristen Stewart was certainly one of them,” the duo admitted, “It was just when the Twilight-mania had begun to really take a grip on the world and because of that moment, we had a huge response internationally.”
Rihanna, Lauren Conrad, Melanie C and Pixie Lott coutn for some of Camilla and Marc's wide fanbase
C&M may be big news on the global stage, but their homeland is never far away from the duo’s designs or hearts. In fact, just a few days ago they celebrated their decade in fashion by opening up the Australian Fashion Week schedule with their Spring Summer 2013 collection (pictured above)…
GraziaDaily: Throughout your decade, what has remained the same at Camilla and Marc? And what has really changed?
Camilla Freeman: The vision we have for the brand and the trust, respect and love Marc and I have for each other has stayed the same – and always will. Our aesthetic has changed somewhat, from being more feminine and youthful to being much more confident, refined and vivid in our use of colour.
Miranda Kerr in Camilla and Marc's pink tailoring and spotty dress
GraziaDaily: What would you say your signatures have become throughout this time?
Camilla Freeman: That element of masculine tailoring with feminine silhouettes. We also have a signature look that we think exudes modern, elegance that is translated through the use of luxe fabrics and bold prints.
K-Stew has worn Camilla and Marc twice on her promo tours
GraziaDaily: What are the separate qualities or styles that each of you bring to the table?
Camilla Freeman: The business has developed quite a lot since we first started and we’ve created our own divide between our roles. Whilst I focus on design, brand creative direction and PR and marketing, Marc manages and focuses on running the business. We trust each other implicitly and we wouldn’t be where we are now if it weren’t for the close relationship that we have.
GraziaDaily: It's recently been Australian Fashion Week and the hype around it seems bigger and more exciting than ever, what do you think it is about Aussie fashion that is attracting a new crowd?
Camilla Freeman: I think especially over the last ten years we’ve seen a lot of new and emerging designers who have stood out on both a local and international level. It’s a much more respected and recognised industry than what it was. I think Australian designers also bring their own perspective to their designs. Being a rather isolated country, we can nurture our own vision that’s not necessarily influenced by what what’s happening in Europe, the US and Asia.
Camilla and Marc's Spring Summer 2013
GraziaDaily: What has been your proudest moment? And favourite item you've designed recently?
Camilla Freeman: Marking our 10 year anniversary with opening this year’s fashion week – my proudest and most significant moment so far. I think it’d have to be from this collection we just debuted; I can’t bring myself to choose just one, but my favourite story is a series of beautiful gold jacquards with intertwined lace.