Burberry is known for supporting British indie music, as Tom Odell performed live at the Autumn Winter 2013 show at London Fashion week and they have staged private gigs with Jake Bugg and Ren Harvieu. Burbs' Chief Creative Officer Christopher Bailey as well known for his love of indie music and floppy fringed rockers.
Burberry invests in young British musicians such as Roo Panes, Sam Beeton and George Craig who you would probably recognise from their ad campaigns. The Burberry front row also always attracts young hot pop stars, from Harry Styles to Rita Ora to Will.I.Am.
But now Burberry have taken their link with music one step further as they are opening their doors to the public with their first larger scale gig. British indie band the Kaiser Chiefs known for hit tracks such as Oh My God, I Predict A Riot and Ruby will perform on the Burberry stage on Tuesday 23 April.
And that's not all, as this will be the first of a series of concerts which will take place in the Regent Street flagship store. But we'll have to wait to see who else will perform among the trench coats in the Burberry music season.
The Kaiser Chiefs gig is complimentary but we expect the tickets which is now open on ukburberry.com will go fast. Prepare for some speedy clicking, as we predict a riot (couldn't resist that one).
We also imagine that like the catwalk shows, the Live at 121 Regent Street series will attract a starry crowd. The last time Burbs collided with the indie world was when Jake Bugg performed in the Regent Street store back in February. Burberry's superstar Cara Delevingne was there to listen to the husky-voiced crooner of the moment take over the flagship store. Oh how we hope Cara, Jourdan and Karlie are at each of the Burbs gigs, bouncing along and whacking out dance moves even better than their Harlem Shake.
Want to go to the Burberry Kaiser Chiefs gig? Sign up here to apply for the tickets, but be warned they come on a first come first served basis.