17 December 2013 by

The New Campaign Crew: Burberry Celebrates Bright, Young (And British) Things

Burberry Spring Summer 2014 Campaign [Burberry]

Back in September Christopher Bailey's models walked through falling pastel petals, in fondant shades and girly lace. It was pretty as a picture. The Laduree shades and floral embellishments are the perfect ingredients for a magical campaign destined for Pinterest.

This season Burbs isn't championing Cara or a Beckham child, but a bunch of fresh-faced Brits. So who are these new Burberry recruits? Well British actor Jamie Campbell Bower, British musician Leo Dobson and British models Malaika Firth, Matilda Lowther, Neelam Johal, Callum Ball and newcomer Jean Campbell are all Burbs freshman.

burberry campaign, spring summer 2014, mailka firth, fashion, style, campaign

Burberry Spring Summer 2014 Campaign [Burberry]

Christopher Bailey explains his casting choice: 'There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.' So let's introduce you to the latest Burberry intake to get trenched, shall we?! 

First up we have Malaika Firth who is set to have a career of Cara proportions. The Kenyan and British model from Barking in Essex burst onto our radar back in July when she bagged a Prada campaign, making her the first black face of the brand since Naomi Campbell back in 1994. In September she walked for everyone from Victoria Beckham to Lanvin, and even took a turn on the glitter catwalk at the Victoria's Secret fashion show. One to watch.

Behind the scenes with Jamie Campbell Bower [Burberry]

Then we have 18-year-old Matilda Lowther who finished her first fashion week in September, where she opened the Burberry show in powder blue lace. She's a classic English Rose. Next up is 16-year-old Jean Campbell, the Scottish teen with tumbling white blonde hair. Fashion is in her blood as she is the daughter of Isabella Cawdor, a former Vogue fashion editor.

Then we have Neelam Johal who launched her career walking with a world exclusive in the Burberry Spring Summer 2014 show. The model likes Nandos, Keeping Up With the Kardashians and Burberry - a girl after our own hearts!

Behind the scenes on the Spring Summer 14 campaign [Burberry]

As for the boys, we have Jamie Campbell Bower who has Twilight, Sweeney Todd and Harry Potter and the Deathly Hallows listed on his IMBD page. Plus he is in a band The Darling Buds, starred in a Florence and the Machine music vid and was engaged to Bonnie Wright aka Ginny Weasley. He also has a cool 350,000 followers on Twitter.

New campaign stars Leo Dobson and Jean Campbell [Burberry]

Of course there is a musician in there, as Leo Dobson is the lead singer and guitarist in British indie band Childhood who are currently on tour with Palma Violets. Last but not least there is Mr Callum Ball, a model who was discovered at Wireless Festival. He made his catwalk debut for Burbs, and walked in the Spring Summer 14 womenswear and menswear shows.

Watch the accompanying campaign video below...


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