Britney Spears Turns Lingerie Designer, Launching "The Intimate Britney Spears"

24 July 2014 by

[Instagram: Britney Spears]

Britney Spears has spent a bulk of her career in nothing but her undies. It all started with her bra peeking out of her 'Baby One More Time' school uniform. Then came the 'I'm A Slave For You' bra; those sparkly bra and knicks she wore to the VMAs; the sheer red carpet ensembles.

All that underwear as outerwear-ing has turned into a lucrative business for Britters. It's official: Britney Spears is doing an Elle MacPherson and is now a lingerie designer.

She won't be designing pop star staples such as sparkly nude bodysuits, but lingerie sets, vintage-inspired bustiers and kimonos, sleepwear and loungewear with camis, shorts and sweats.

Britney said in a statement: "Every woman should feel confident and beautiful in everything she puts on. My to create pieces that are sexy, luxurious, and comfortable at the same time."

She posted a picture on Instagram of her modelling a Britney Spears original black bra and pants with mesh inserts, with the caption 'coming very soon... The Intimate Collection, by yours truly. Just a peek at what's to come.'

According to a release the collection boasts 'detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim.' It will range from sizes A-J and is scheduled to launch on September 9.

Want to get a piece of Britney Spears? The collection will sold in over 180 stores worldwide, as well as on its own website and


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