At last year's British Fashion Awards Belgrade-born designer Roksanda Ilincic scooped the Red Carpet Award, but this year that honour goes to Erdem Moralioglu. The designer was showered in hugs and kisses from French beauty Clemence Poesy, who presented him with the award and looked divine in Erdem's signature florals.
This year he's had the pleasure of dressing some of the world's most fashionable ladies, including Sienna Miller at the Golden Globes, Nicole Kidman at the Australian Academy of Cinema and Television Arts Awards and Marion Cotillard at the BAFTA Tea Party in Los Angeles. The designer also accompanied Girls writer and star Lena Dunham to the Met Gala in May where the actress wore one of his creations - as did a certain style icon called Alexa Chung who has been a long time fan of Erdem's work.
The designer's collections portray femininity and modern elegance, but they are not traditional. While a number of his fellow London designers are exploiting new digital printing technology, Erdem’s prints are unmistakable. He might start designing a piece by ‘using my MAC to distort’ an image of flowers, for example, and there’s a more technical wizardry in the form of the fabrics used, plus methods of embroidery and laser cutting to create lace. The frocks themselves are sleek of line, unencumbered by excess frills or flounces, neither skin-tight nor flowing, but rather stiff and sculptural with ballooning skirts or bell-shaped shoulders.
His fanbase comprises industry figures and celebrities alike. Not only are actresses Kate Bosworth, Diane Kruger and Michelle Williams all clients, but in the summer of 2011, the designer saw himself dragged into the royal arena when the Duchess of Cambridge wore a series of Erdem dresses during her tour of Canada. Then this April a pregnant Kate wore an Erdem dress featuring his signature posy print as she paid a visit to Willows Primary School in Manchester.
A former MA student of the Royal College of Art, Erdem not only won Fashion Fringe in 2005, but has also scooped the British Fashion Council's New Generation support sponsored by Topshop, and the £50,000 BFC Fashion Enterprise Award sponsored by Swarovski. Last year he was the recipient of the New Establishment Award at the British Fashion Awards.
Take a look at his A-list clients in the gallery below...