Rosie Huntington-Whiteley shows off her new jeans [Instagram]
Paige, the makers of the ONLY jeans to be seen in, have snapped up all-round gorgeous girl Rosie Huntington Whiteley as their new face. She'll front their shiny new campaign and is sure to only make the super cool brand even more desirable. To celebrate, Paige is set to launch a new shop within Selfridges next week, when Rosie herself will kick off the campaign.
“I have been a fan of the brand for years now and am so excited to be involved as they expand into a full lifestyle brand," said RHW. "I could not be more thrilled to be a part of the Paige family and am looking forward to working together creatively”.
But there's more. When Rosie revealed the news via her Instagram feed, the model included the hashtag '#PROJECTINTHEWORKS'. Ooh. It got tongues a-wagging that the model might be turning her talents to designing jeans for the brand.
As the founder of Paige, Paige Adams-Geller used to be a fit model herself so it wouldn't be the first model-to-designer transition to go swimmingly. And Rosie's certainly had plenty of experience after creating gorgeous lingerie collections for Marks & Spencers. If the jeans fit like her bras do, we're in luck!
Rosie's denim wardrobe [Rex]
The RHW denim look is a pretty easy formula to follow; killer jeans plus chic ankle boots plus shady sunnies equals the ultimate off-duty model look. We love her in her trusty skinny jeans, but her slouchy boyfriend fit jeans hit the spot too. Oh, and the lush designer bag helps too. Either way, a denim collection would certainly edge Rosie closer to being the ultimate model mogul...