ASOS seem to have fallen for Azealia Banks big time. Not only is she one of the faces of ASOS's Christmas campaign, alongside Charlotte Free and Ellie Goulding, but she wore Martine Rose x ASOS in her new video Atlantis and revealed her beauty secrets for the brand. Now there's another Azealia x Asos collab, as pictures have landed of her cover shoot for the January issue of ASOS Magazine.
In the accompanying interview, the rap star denies she's fashion royalty. 'I would say I’m fashionable, but I’m not a fashion queen,' she confesses. 'I don’t really think about it too much.' So how does she feel about the crazy world of fash? 'I feel like it’s created this thing for me to stand on that I didn’t even intend to have as a musician, but when it’s time to make your album, you make your album.'
She also dished on how she picks her stage outfits. 'I have a friend in New York who I’ll give $5,000 and she’ll come back with loads of stuff for me to try on. But the last thing I bought myself were these sparkly Miu Miu shoes that I picked up in Hawaii. Sparkly glitter shoes!' Sounds fab to us!
She also chatted to ASOS about her album and said: 'I’m taking a lot of risks with this record, but music is so personal. I’m nervous, I’m excited, and there’s this crazy adrenaline. I’m sleeping in the studio, I have knots in my throat and I’m so anxious, I’m a nervous wreck.'
The singer is only 21 and has already had monster success after posting videos on YouTube, and she said about her skyrocketing career: 'Sometimes I feel like I float in and out of different personalities. As a kid, I was a big thinker – I was always daydreaming of being rich. Its kind of weird, I feel like I’ve willed this life. I feel like I’ve done enough work and enough music and now Azealia Banks is a name. I’m not just some up and coming person. I feel I can do anything right now, with concentration, will and hard work.'
For the cover shot by photographer Tyrone Lebon, Azealia sparkles in an ASOS coloured jewelled bralet, paired with a leather ASOS skirt. She is a gothic princess in biker boots and a sheer black skirt, perched on a rather grand bed surrounded by church candles in a medieval looking room. She also has one of the biggest gold lion necklaces we have ever seen - yep that's right even bigger than the ones cemented to Rihanna's neck.
Check out our behind-the-scenes video from the shoot below. One word: fierce.
ASOS magazine is out on Tuesday 27th; the ASOS Fashion Up version is available to download from today.