Philip Lim Opens His First London Store: We List The Top 5 Reasons We Love Him!

27 November 2013 by

As Phillip Lim opens his first ever London store in South Kensington, we thought it was a good opportunity to recall all the reasons that we love the Chinese American designer and the laidback chic label he launched back in 2005.

Phillip Lim Spring/Summer 2009

1. He Made Sequins Acceptable in the Office

Back in 2008 spangly embellishment was exclusively reserved for evening soirees. Then Lim took the glitter-ball look and make it daytime appropriate in his S/S 2009 collection and suddenly the sequin biker, tee and skirt became a weekday option.

Pop-Art Knits Phillip Lim Pre Fall 2012

2. He Created Pop Art Inspired Knits

Pop-tastic and totally covetable, Phillip Lim’s Lichtenstein-esque graphic knits tees and totes from his Pre-Fall 2012 collection caused a major FROW sensation. While there have been many pretenders, the original is still the best.

3. He Brought Cali-chic To City Style

Philip Lim’s laidback sensibility is inspired by his youthood in Southern California. From the colours of the West Coast sunset to the bleach out palettes of the landscape, Lim eschews the urban palette of grey and black for uplifting pastels and vivid hues.

Philip Lim & Alexa Chung at the Met Ball 2010

4. He Knows All The Cool Girls

In an interview with Grazia last year Lim spoke about his favourite girls: “Alexa Chung for example is totally authentic in the way she dresses. We’re friends away from fashion, and when I see her off camera she’s the same - she’s like a nerdy tomboy. I love it that she can curse like a sailor but at the same time she’s so charming and elegant. Kristen Stewart is another cool girl, she’s a great actress, and always herself on the red carpet.”

5. He Makes Clothes For Real Life

“Look, old school luxury fashion can be absolutely amazing,Lim explained. ‘But for me the kick has always been about seeing women in the street actually wearing my clothes. It’s definitely far harder to be creative and make clothes which make sense in real life. For catwalk, the world is your oyster, but if you want people to be able to just pick up your clothes and own them - to seamlessly fit into their lives, but still capture that special essence of the runway – that’s a much tougher ask.”

Phillip Lim Store, 91 Pelham Street, SW3



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