With today’s news that Mulberry’s Creative Director, Emma Hill is set to depart Britain’s favourite bag business, we have come over all nostalgic. Over the past 6 years Hill has transformed the heritage brand into a premier luxury destination. But the question is, how did she do it? Click through our gallery below to see her top 10 Mulberry moments.
As Emma Hill Leaves Mulberry, We Chart The Designer's Top 10 Moments
Click Through To See Emma Hill's Top 10 Mulberry Moments
1. The Kate Moss Effect
Emma Hill was appointed to her role at Mulberry in 2007. Previous to her appointment Hill had chalked up gigs at Chloe, Marc by Marc Jacobs, GAP, Burberry and Marks & Spencer, so came with plenty of experience. Her first bag for the brand based on the Bayswater generated immediate buzz – of course the fact that Kate Moss pinched a prototype certainly didn’t harm the bag’s popularity!
2. Canine Catwalk
For her A/W 2009 show, Hill sent one of her models down the catwalk with a cute pooch in a matching jacket. Dogs on the catwalk became one of the signatures of the label’s shows with poodles and pugs competing for the flashlights.
3. The Alexa
In 2010, the Alexa was the undisputed It-bag of the year. Kicking recessionary woes to the curb, the briefcase - like tote inspired by Alexa Chung was a hit with both fashion insiders and thousands of customers. Hill described at the time that she was inspired by a picture of Ms Chung wearing a men's Mulberry bag called the Elkington and wanted to create a similar school-bag like tote for women.
4. Tim Walker’s Campaigns
Hiring photographer Tim Walker to shoot Mulberry’s campaigns was a genius move, simply because Walker has managed to capture the brand’s British/Fairy-tale/Nostalgic vibe better than anyone possibly could. His obsession with redheads was also translated to the shows, where fringe framed flame-haired beauties rocked the catwalks.
5. The Starry FROW
Kristen Stewart, Kate Moss, Michelle Williams, Elizabeth Olsen and Olivia Palermo have all taken pride of place on the Mulberry front row over the years.
6. Where the Wild Things Are
Spike Jonze’s film was a big hit with the fash pack and Mulberry's 'Where the Wild Things Are' themed show saw models walking between 10-foot monsters and the audience sat upon hairy benches.
7. British Fashion Awards
In December 2010, Mulberry won the Best Designer Brand prize at the British Fashion Awards and, in the same month, posted profits of nearly £45 million. Quite the achievement.
8. The Del Rey
Last year’s Del Rey bag inspired by songstress Lana was another hit for the brand. Elegant and practical, the tote found A-list fans in Jennifer Lawrence and Sienna Miller.
Aside from the stellar collections Mulberry’s shows were always known for firstly their fabulous after-parties and secondly for their theatrical showmanship. One of the coolest settings was created by hundreds of helium filled balloon animals – a typically witty ruse.
10. The Suffolk
Mulberry’s new bag of the season is the Suffolk. The chic Doctor’s style bag was unveiled at the A/W 2013 collection in February and comes in teal, yellow, brown, black and navy. Hill’s last It-Bag for the brand is destined to become a classic.