Art And Fashion Powerhouses Meet: Solve Sundsbo's Video for New McQueen x Damien Hirst Collaboration

13 November 2013 by

It’s official - fashion is having an art moment! The Spring Summer 14 catwalks were streaked with painterly inspiration from Chanel’s paint spattered backpacks and hanging gallery backdrop to Prada’s street-art inspired face prints and Mondrian-like geometric prints. So we are hardly surprised by Alexander McQueen’s latest collaboration.   

The fashion house’s ubiquitous skull print scarf is long standing fashion obsession – the Olsen twins love them, they’re obviously the perfect rock-luxe accessory for Kate Moss and Beyonce and Jay-Z share theirs. Whilst a huge commercial success, McQueen has long been pushing the boundaries of fashion to their very outer-edges and the famous scarf has just gone under a transformation by confrontational contemporary artist Damien Hirst.

Hirst, who arguably created the mother of all skulls with his diamond encrusted skull (entitled For The Love of God), is possibly the perfect artist for the brand to collaborate with. He’s managed to blend the trademark butterflies and insects from his ‘Entomology’ series with their shared skeletal signature. The beautiful digital printed silks are so beautiful we might just hang them on our walls!

Today though, we were treated to an extra abstract treat when we tuned in to the launch of a short vignette shot by the supremely elevated and envelope pushing fashion photographer Solve Sundsbo. Faceless models swamped in giant dress-shaped versions of the silk scarves float, sort-of suspended in space – we totally recommend the transporting experience (especially from your desk). Check it out here:

The scarves will be in store and online from November 15th, from £315. Snap yours up now before they become rare collectables! Scroll through the gallery above to make your pick... 


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.