We're already utterly in love with AllSaints' super-cool clothing (and so are those saavy A-listers) and here's another reason to love the brand: AllSaints Film.
The brand has just announced the launch of a brand new Film Division and the fun kicks off with a documentary called 'New Music City' which stars none other than the Kings of Leon. Wowsa. It's set to feature live footage from the AllSaints/Serpents and Snakes stage at this year’s SXSW Festival so expect lots of riveting rockerness and the KOL boys looking darn hot.
But that's only the start of it. The new venture will see a series of innovative videos that capture the spirit and attitude of the brand. They also have their very own screening room at the Earlham Street store, AllSaints' oldest retail space, which has been transformed into a mini movie theatre. Can we come please?
For a taster of what's to come, we've been treated to this teaser for the Kings of Leon film which is just as rocker cool as you'd expect. The full documentary will be released on 21st May so not long to wait - fingers crossed for a cameo from Mrs KOL, eh?