Alice Dellal Stars In 90s-tastic Video For Launch Of DJ By Dominic Jones Collection

20 November 2012 by

At Grazia we just can't get enough of 90s nostalgia, so naturally we were super excited to see that to mark the launch of the DJ by Dominic Jones collection, the designer has created a 90s-tastic video. There is neon, there is tie-dye denim and Gwen Stefani.

The vid features Alice Dellal, Phoebe Collings-James, Chelsea Leyland and Kesh wearing crop tops, cut off shorts, peek-a-boo neon bras and 90s hair (think high side plaits and two high buns). Stood in a line they look like the perfect 90s Gwen Stefani meets Courtney Love girlband. Of course the soundtrack to the vid is No Doubt and there is a whole lot of hair and plait whipping.

For the DJ by Dominic Jones Spring/Summer pre collection the designer has re-worked his classic cult pieces and re-made them using enamel and colour for the first time. Dominic was inspired by his 'Tooth and Nail' collection which referenced claws, fangs and thorns, but he has used bolder colours such as orange, purple, turquoise and bright pink. The good news is the DJ by Dominic Jones pieces are more affordable as they all sell between £40-100 available at and Harvey Nichols.

Watch the video below and check out Grazia's top 10 90s style icons:


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