Yesterday Grazia HQ were abuzz with comments from Nicolas Ghesquière about why he left Balenciaga, but today we have a glimpse of the future at the French fashion house thanks to the first look at the debut campaign by his successor, Alexander Wang.
Back in February all eyes were on the Balenciaga Autumn Winter 2013 show in Paris Fashion Week to see what the 29-year-old New York designer would do with his first collection for the house. Here at Grazia we were oh so impressed and our senior fashion news and features editor Katherine Ormerod wrote 'We now know that Wang has skillfully re-examined the late, great Cristobal Balenciaga’s archives and fused the grand house’s signatures with a clean and youthful spirit.'
The rounded shoulders and curved, defined waists paid tribute to the founder's 1950s collections, and the drapery at the hips was remiscent of the Spanish inspired 1946 collection. But Wang added his contemporary street style signatures with cracked paint-look sweaters, shiny flat boots and sexy unfastened backs. It was understandable but also sellable, as the simple cuts and elegant pieces guarentee retail success. But we were intruiged to see how the collection would translate into an ad campaign.
Balenciaga Autumn Winter 2013
For Wang's first Balenciaga campaign he recruited famed fashion photog Steven Klein and super duper model Kristen McMenamy. But the focus of the campaign is 100 per cent on the clothes rather than on on her haunting, iconic looks. As her face is not even in shot. Wang comments that McMenamy and Klein 'were the perfect team to illustrate this idea' and capture the details of the collection.
The Autumn Winter 2013 campaign which will debut in the June glossies, is a modern move for the house as Wang has said that he went for a 'very cinematic portrayl' of the collection, 'with lots of emotion... in contrast to the austerity bestowed in the show.'
One thing is for sure the timing of this Autumn campaign couldn't be any better as all Balenciaga chatter is now firmly back to Mr Alexander Wang.