20 November 2013 by

Alexa Chung's Style Timeline: From Signing To Storm To Penning An 'IT' Book

Alexa Chung is the style icon who's spawned a thousand imitators. Since landing the gig of presenting T4's Popworld back in 2006 there's barely been a week when the fashion queen hasn't topped a best-dressed list (or three). In the latest issue of Grazia, our Big Fashion Issue in fact, we speak to Alexa about turning 30, work insecurities and how strange it is to see someone steal her style. Pick up your issue now to read the interview by Francesca Babb in full, but in the meantime, you can browse all our Alexa Chung Week content on Grazia Daily, from a fashion timeline and friendship map to her hairvolution and style rules...

In 2000 Alexa Chung was signed to Storm and while her modelling career didn't reach the dizzying heights of Kate Moss and Cara Delevingne's, it soon became clear that the Hampshire girl was following quite a different path. First spotted carrying a Mulberry handbag in 2006, the same year she began presenting T4's Popworld, Chung was the inspiration for a soon-to-be 'It-bag', The Alexa, which was developed and launched in 2009.

She may not be Mossy, but she's still got plenty of high profile campaigns under her Christopher Kane belt including Lacoste Joy of Pink and Pepe Jeans London in 2010. That year she collaborated with Madewell on a fashion collection, something she'd like to build upon, telling Grazia, ‘All I want to do is design clothes. But you need loads of money to set up a label. It’s quite complicated, and I have no f**king idea how you do it. But that’s pretty much all I want.’

Getting the nod from Anna Wintour and US Vogue, Alexa also attended the Met Ball in 2010 wearing a Phillip Lim Tuxedo before picking up the British Style Award at the British Fashion Awards, which she's won three years in a row. A cameo in Gossip Girl should have been the icing on the cake, but Chung has topped off her career so far by penning her first book, producing a line of cosmetics with Eyeko and becoming the face of L'Oreal Professionnel INOA colour.

Chung has always had a flair for fashion (and Peter Pan collars) - check out her fashion hits below...

For more on Alexa, visit our Alexa Chung Week page!

Alexa Chung in Valentino at International Woolmark Prize on 21st February 2014

© Dimitrios Kambouris/Getty Images

Alexa Chung at the Marc Jacobs show on February 13, 2014

© Astrid Stawiarz/Getty Images

Alexa Chung at the Marc By Marc Jacobs show on February 11, 2014

© Paul Zimmerman/WireImage

Alexa Chung at Peter Pilotto For Target Launch on February 6, 2014

© Karwai Tang/WireImage

Alexa Chung at the British Fashion Awards 2013 on December 2, 2013

© Ian Gavan/Getty Images

Alexa Chung launches her Eyeko make-up collection at Selfridges on November 14, 2013

© Getty

Alexa Chung in Chanel at MoMA's 6th Annual Film Benefit, New York - November 2013

© Rex

Alexa Chung in Marc Jacobs at 'It' book signing, New York - 30 October 2013

© Rex

Alexa Chung in Valentino at Alexa Chung 'It' Book Launch, New York - 29 October 2013

© Getty

Alexa Chung at 2013 Whitney Gala And Studio Party - 25 October 2013

© Getty

Alexa Chung in Christopher Kane at 30th Annual Fashion Group International Night of Stars - 21 October 2013

Alexa Chung at Christopher Kane at London Fashion Week - September 2013

Alexa and Cara Delevingne at Mulberry at London Fashion Week - September 2013

Alexa Chung at Burberry at London Fashion Week - September 2013

© Getty

Alexa Chung in Jonathan Saunders at the Longchamp Regent Street Grand Opening Party - September 2013

© Getty

Alexa Chung out and about in London - 4 September 2013

Daisy Lowe and Alexa Chung at 'It' By Alexa Chung Book Launch Party - 4 September 2013

Alexa Chung in Carven at GQ Awards - 4 September 2013

Alexa Chung in Kenzo out and about in New York - 25 August 2013

Alexa Chung out and about, New York - 04 Aug 2013

Alexa Chung in Valentino shoes available at mytheresa at Bvlgari evening party - July 2013

Alexa Chung at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Alexa Chung at House of Holland Resort Collection dinner, New York - 19 June 2013

Alexa Chung at Tate Americas Foundation artists dinner and after party, New York - 08 May 2013

Alexa Chung at Met Gala - May 2013

Alexa Chung out and about in New York - 3 May 2013

Alexa Chung at Catherine Martin and Miuccia Prada Dress Gatsby Opening Cocktail Party, New York, - 30 April 2013

© Getty

Alexa Chung At Heathrow - 23rd May 2013

Alexa Chung at Heathrow Airport, London - 26 April 2013

Alexa Chung at Chanel Tribeca Film Festival Artists Dinner, New York - 24 Apr 2013

Alexa Chung at Coachella - April 2013

Alexa Chung in Carven at British Airways & Visitbritain celebrate the opening of The Big British Invite, New York - 21 March 2013

Alexa Chung at amfAR Benefit Gala - February 2013

Alexa Chung at the British Fashion Awards - 27 November 2012

Alexa Chung at Chanel event - 12 October 2012

Alexa Chung in J W Anderson for Topshop at J W Anderson - February 2013

Alexa Chung at Mulberry - February 2013

Alexa Chung at Valentino Master of Couture opening - November 2012

Alexa Chung at Moschino Cheap And Chic at London Fashion Week - 15 September 2012

Alexa Chung at House of Holland, London Fashion Week - 15 September 2012

Alexa Chung at Margaret Howell, London Fashion Week - 16 September 2012

Alexa Chung at Mulberry, London Fashion Week - September 2012

Alexa Chung out and about, New York - 15 July 2012

Alexa Chung at Field Day Festival - 2012

Alexa Chung at Louis Vuitton fashion show, Shanghai- 19 July 2012

Alexa Chung New York Fashion Week - 10 February 2012

Alexa Chung at Chanel, Haute Couture Fashion Week - 03 July 2012

Alexa Chung in Christopher Kane at Scottish Fashion Awards - 11 June 2012

© Getty

Alexa Chung at the Launch Of The Alexa Chung For Madewell Fall 2011 Collection - 21 September 2011

Alexa Chung at Louis Vuitton show, Paris Fashion Week - 05 October 2011

Alexa Chung at Marc Jacobs show, New York Fashion Week - 13 September 2010

Alexa Chung at Yves Saint Laurent's New Fragrance 'Belle D'Opium', New York - 17 June 2010

Alexa Chung in Marc Jacobs at Costume Institute Gala Benefit - 7 May 2012

© Rex

Alexa Chung at Chanel, Paris Fashion Week - 9 March 2010

© Rex

Alexa Chung in Chanel at British Fashion Awards, London - 07 December 2010

Alexa Chung in Erdem skirt at London Fashion Week - February 2012

Alexa Chung at Burberry show, London Fashion Week - 21 September 2010


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