21 February 2014 by

Alexa Chung Joins Woolmark’s Judging Panel: 5 Reasons Why She Will Make A Great Judge

Model and fashion expert Alexa Chung has joined the ranks of some industry insiders to judge the 2013/14 International Woolmark Prize that is being held today. Alongside Gucci’s Creative Director Frida Giannini, the Editor-in-Chief of Vogue Italia, Franca Sozzani and fast-tongued Editor-at-Large of Style.com, Tim Blanks - Alexa will choose one contestant from five designers (wittled down from 48, from more than 20 countries) to win AU$100,000 and the opportunity to be stocked in some of the world’s most serious department stores from Harvey Nichols to Saks Fifth Avenue and Colette. This is serious stuff...

Now it’s no surprise that firm FROW-er The Chung has been deemed fully qualified to make this decision but here are 5 reasons why we know she’ll be a great judge:

1. The Girl Knows Style

Aside from her own endlessly papped looks and various fashion credentials (the Mulberry 'Alexa' being just one), Chung has written her own style tome too.

Alexa at the launch of her book IT at Liberty - Getty

Her latest book IT was full of style musings, moodboardings and some choice life tips: “Boys say they don't mind how you get your hair done. But then they leave you for someone with really great standard girl hair and the next thing you know you're alone with a masculine crop crying into your granola.” Genius. She’s also one of Vogue’s Contributing Fashion Editors.

2. She Has Major Campaign Experience

From fabulous French brand Maje to the sporty Supergas and Pepe jeans, Alexa has nailed her insouciant Jane Birkin-esque look and shaggy undone-done hair in many a fashion campaign.

Alexa's Autumn Winter 2013 Maje Campaign 

3. Her Designs and Collaborations Sell Like Hot-Cakes

The multi-talented muse turns her hand to many fashion tricks. Her range for major U.S. denim brand Madewell (sister to our beloved J.Crew) sold out in mere moments whilst her collaboration with make-up range Eyeko made the most of her ubiquitous inky-winged eyes. This girl knows a good selling point when she sees one.  

Alexa Chung's Autumn Winter 2011 Campaign for Madewell

4. She Has Some Stylish Friends

From left: Laura Love (the newest member of the FROW gang), Atlanta De Cadenet, Tennessee Thomas and Alexa at Marc Jacobs' Autumn Winter 2014 Show - Getty

Forever FROW-ing, Alexa Chung is part of a real fashion posse, both in London and New York. She usually joins buddies Peaches and Pixie Geldof, Kelly Osbourne and Nick Grimshaw on the front row of pal Henry Holland’s House of Holland show every season without fail (but was notably absent this time around) and is a regular face on the New York fashion scene.

5. She’s Got Sharp Wit

She’ll be able to hold her own in a sartorial showdown with Tim Blanks. Let’s cast our minds back to, arguably, Alexa’s most brilliant moments: her vintage days on C4’s Popworld. The Chung was outrageous, hilarious and never self-conscious – exactly what the panel will need in those long moments of deliberation.

We're interviewing Alexa at the the International Woolmark Prize event today - do you have any questions you'd like us to ask her? Tweet us @grazia_live.

Alexa Chung attends the 'Charles James Beyond Fashion' Costume Institute Gala in May 2014

Alexa Chung attends the 2014 Future Of Fashion Runway Show at The Fashion Institute of Technology in New York

Alexa Chung is seen strolling on the 'Rue de Rivoli' in March

Alexa Chung in Valentino at International Woolmark Prize on 21st February 2014

© Dimitrios Kambouris/Getty Images

Alexa Chung at the Marc Jacobs show on February 13, 2014

© Astrid Stawiarz/Getty Images

Alexa Chung at the Marc By Marc Jacobs show on February 11, 2014

© Paul Zimmerman/WireImage

Alexa Chung at Peter Pilotto For Target Launch on February 6, 2014

© Karwai Tang/WireImage

Alexa Chung at the British Fashion Awards 2013 on December 2, 2013

© Ian Gavan/Getty Images

Alexa Chung launches her Eyeko make-up collection at Selfridges on November 14, 2013

© Getty

Alexa Chung in Chanel at MoMA's 6th Annual Film Benefit, New York - November 2013

© Rex

Alexa Chung in Marc Jacobs at 'It' book signing, New York - 30 October 2013

© Rex

Alexa Chung in Valentino at Alexa Chung 'It' Book Launch, New York - 29 October 2013

© Getty

Alexa Chung at 2013 Whitney Gala And Studio Party - 25 October 2013

© Getty

Alexa Chung in Christopher Kane at 30th Annual Fashion Group International Night of Stars - 21 October 2013

Alexa Chung at Christopher Kane at London Fashion Week - September 2013

Alexa and Cara Delevingne at Mulberry at London Fashion Week - September 2013

Alexa Chung at Burberry at London Fashion Week - September 2013

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Alexa Chung in Jonathan Saunders at the Longchamp Regent Street Grand Opening Party - September 2013

© Getty

Alexa Chung out and about in London - 4 September 2013

Daisy Lowe and Alexa Chung at 'It' By Alexa Chung Book Launch Party - 4 September 2013

Alexa Chung in Carven at GQ Awards - 4 September 2013

Alexa Chung in Kenzo out and about in New York - 25 August 2013

Alexa Chung out and about, New York - 04 Aug 2013

Alexa Chung in Valentino shoes available at mytheresa at Bvlgari evening party - July 2013

Alexa Chung at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Alexa Chung at House of Holland Resort Collection dinner, New York - 19 June 2013

Alexa Chung at Tate Americas Foundation artists dinner and after party, New York - 08 May 2013

Alexa Chung at Met Gala - May 2013

Alexa Chung out and about in New York - 3 May 2013

Alexa Chung at Catherine Martin and Miuccia Prada Dress Gatsby Opening Cocktail Party, New York, - 30 April 2013

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Alexa Chung At Heathrow - 23rd May 2013

Alexa Chung at Heathrow Airport, London - 26 April 2013

Alexa Chung at Chanel Tribeca Film Festival Artists Dinner, New York - 24 Apr 2013

Alexa Chung at Coachella - April 2013

Alexa Chung in Carven at British Airways & Visitbritain celebrate the opening of The Big British Invite, New York - 21 March 2013

Alexa Chung at amfAR Benefit Gala - February 2013

Alexa Chung at the British Fashion Awards - 27 November 2012

Alexa Chung at Chanel event - 12 October 2012

Alexa Chung in J W Anderson for Topshop at J W Anderson - February 2013

Alexa Chung at Mulberry - February 2013

Alexa Chung at Valentino Master of Couture opening - November 2012

Alexa Chung at Moschino Cheap And Chic at London Fashion Week - 15 September 2012

Alexa Chung at House of Holland, London Fashion Week - 15 September 2012

Alexa Chung at Margaret Howell, London Fashion Week - 16 September 2012

Alexa Chung at Mulberry, London Fashion Week - September 2012

Alexa Chung out and about, New York - 15 July 2012

Alexa Chung at Field Day Festival - 2012

Alexa Chung at Louis Vuitton fashion show, Shanghai- 19 July 2012

Alexa Chung New York Fashion Week - 10 February 2012

Alexa Chung at Chanel, Haute Couture Fashion Week - 03 July 2012

Alexa Chung in Christopher Kane at Scottish Fashion Awards - 11 June 2012

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Alexa Chung at the Launch Of The Alexa Chung For Madewell Fall 2011 Collection - 21 September 2011

Alexa Chung at Louis Vuitton show, Paris Fashion Week - 05 October 2011

Alexa Chung at Marc Jacobs show, New York Fashion Week - 13 September 2010

Alexa Chung at Yves Saint Laurent's New Fragrance 'Belle D'Opium', New York - 17 June 2010

Alexa Chung in Marc Jacobs at Costume Institute Gala Benefit - 7 May 2012

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Alexa Chung at Chanel, Paris Fashion Week - 9 March 2010

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Alexa Chung in Chanel at British Fashion Awards, London - 07 December 2010

Alexa Chung in Erdem skirt at London Fashion Week - February 2012

Alexa Chung at Burberry show, London Fashion Week - 21 September 2010


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