Squeal! Jean Queen Alexa Chung Designs Her Own Denim Collection For AG Jeans

25 June 2014 by

Alexa's inspiration board

Last year Alexa Chung revealed to Grazia her dream is to have her own collection. ‘All I want to do is design clothes,' she told us. 'But you need loads of money to set up a label. It’s quite complicated, and I have no f**king idea how you do it. But that’s pretty much all I want.’ Well it looks like her dream is becoming a reality as she has collaborated with denim brand AG Adriano Goldschmied.

Alexa will design 20 pieces including dungarees, jeans and denim dresses for the line 'Alexa Chung for AG.' Well she is a jean queen - it was arguably the Chung who brought back denim dungarees. We have long admired her collection of denim shirts, Mom jeans, skinnys and dungarees.

Alexa's denim staples [Instagram]

“The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic,” Chung said to WWD.

We don't get to see the finished results just yet - the collection hits stores in January. But her inspiration board has been released featuring pictures of Jane Birkin (obvs) and the Sex Pistols. There are also Alexa Chung original sketches of “skater-girl shorts,” “NYC fashion jean,” “Vivienne punk jean,” “perfect perfect HotPants,” shrunken Chanel-esque jackets and miniskrts and a sweatshirt-meets-dress.

Alexa's inspiration board

As for the denim, she'll use the classic Wrangler and Lee blue shades, along with “palest pink, cream, rusty red [and] washed army green.”

Alexa took her role as designer seriously, visiting their 400,000 square foot factory. She told WWD: “I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding.” To find inspiration she also went vitage shopping in California with AG's creative director, Sam Ku.

See inside Alexa's denim-tastic wardrobe in the gallery below...

Alexa Chung in New York - 19 June 2014 

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Alexa Chung wearing Carven, New York - 18 June 2014 

Alexa Chung attends the 'Charles James Beyond Fashion' Costume Institute Gala in May 2014

Alexa Chung attends the 2014 Future Of Fashion Runway Show at The Fashion Institute of Technology in New York

Alexa Chung is seen strolling on the 'Rue de Rivoli' in March

Alexa Chung in Valentino at International Woolmark Prize on 21st February 2014

© Dimitrios Kambouris/Getty Images

Alexa Chung at the Marc Jacobs show on February 13, 2014

© Astrid Stawiarz/Getty Images

Alexa Chung at the Marc By Marc Jacobs show on February 11, 2014

© Paul Zimmerman/WireImage

Alexa Chung at Peter Pilotto For Target Launch on February 6, 2014

© Karwai Tang/WireImage

Alexa Chung at the British Fashion Awards 2013 on December 2, 2013

© Ian Gavan/Getty Images

Alexa Chung launches her Eyeko make-up collection at Selfridges on November 14, 2013

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Alexa Chung in Chanel at MoMA's 6th Annual Film Benefit, New York - November 2013

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Alexa Chung in Marc Jacobs at 'It' book signing, New York - 30 October 2013

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Alexa Chung in Valentino at Alexa Chung 'It' Book Launch, New York - 29 October 2013

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Alexa Chung at 2013 Whitney Gala And Studio Party - 25 October 2013

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Alexa Chung in Christopher Kane at 30th Annual Fashion Group International Night of Stars - 21 October 2013

Alexa Chung at Christopher Kane at London Fashion Week - September 2013

Alexa and Cara Delevingne at Mulberry at London Fashion Week - September 2013

Alexa Chung at Burberry at London Fashion Week - September 2013

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Alexa Chung in Jonathan Saunders at the Longchamp Regent Street Grand Opening Party - September 2013

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Alexa Chung out and about in London - 4 September 2013

Daisy Lowe and Alexa Chung at 'It' By Alexa Chung Book Launch Party - 4 September 2013

Alexa Chung in Carven at GQ Awards - 4 September 2013

Alexa Chung in Kenzo out and about in New York - 25 August 2013

Alexa Chung out and about, New York - 04 Aug 2013

Alexa Chung in Valentino shoes available at mytheresa at Bvlgari evening party - July 2013

Alexa Chung at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Alexa Chung at House of Holland Resort Collection dinner, New York - 19 June 2013

Alexa Chung at Tate Americas Foundation artists dinner and after party, New York - 08 May 2013

Alexa Chung at Met Gala - May 2013

Alexa Chung out and about in New York - 3 May 2013

Alexa Chung at Catherine Martin and Miuccia Prada Dress Gatsby Opening Cocktail Party, New York, - 30 April 2013

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Alexa Chung At Heathrow - 23rd May 2013

Alexa Chung at Heathrow Airport, London - 26 April 2013

Alexa Chung at Chanel Tribeca Film Festival Artists Dinner, New York - 24 Apr 2013

Alexa Chung at Coachella - April 2013

Alexa Chung in Carven at British Airways & Visitbritain celebrate the opening of The Big British Invite, New York - 21 March 2013

Alexa Chung at amfAR Benefit Gala - February 2013

Alexa Chung at the British Fashion Awards - 27 November 2012

Alexa Chung at Chanel event - 12 October 2012

Alexa Chung in J W Anderson for Topshop at J W Anderson - February 2013

Alexa Chung at Mulberry - February 2013

Alexa Chung at Valentino Master of Couture opening - November 2012

Alexa Chung at Moschino Cheap And Chic at London Fashion Week - 15 September 2012

Alexa Chung at House of Holland, London Fashion Week - 15 September 2012

Alexa Chung at Margaret Howell, London Fashion Week - 16 September 2012

Alexa Chung at Mulberry, London Fashion Week - September 2012

Alexa Chung out and about, New York - 15 July 2012

Alexa Chung at Field Day Festival - 2012

Alexa Chung at Louis Vuitton fashion show, Shanghai- 19 July 2012

Alexa Chung New York Fashion Week - 10 February 2012

Alexa Chung at Chanel, Haute Couture Fashion Week - 03 July 2012

Alexa Chung in Christopher Kane at Scottish Fashion Awards - 11 June 2012

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Alexa Chung at the Launch Of The Alexa Chung For Madewell Fall 2011 Collection - 21 September 2011

Alexa Chung at Louis Vuitton show, Paris Fashion Week - 05 October 2011

Alexa Chung at Marc Jacobs show, New York Fashion Week - 13 September 2010

Alexa Chung at Yves Saint Laurent's New Fragrance 'Belle D'Opium', New York - 17 June 2010

Alexa Chung in Marc Jacobs at Costume Institute Gala Benefit - 7 May 2012

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Alexa Chung at Chanel, Paris Fashion Week - 9 March 2010

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Alexa Chung in Chanel at British Fashion Awards, London - 07 December 2010

Alexa Chung in Erdem skirt at London Fashion Week - February 2012

Alexa Chung at Burberry show, London Fashion Week - 21 September 2010


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