28 November 2012 by

Alexa Chung On Her Style Book And Who Would Model Her Fashion Line: EXCLUSIVE

By now you've probably heard that Alexa Chung won the Style Icon gong for the third year in a row at the British Fashion Awards 2012. Talk about a triumph! After the cat-eyed beauty accepted the award from Valentino during last night's ceremony, Grazia Daily was backstage to congratulate her. But the real question is, how does Alexa continue to be such a trend-setter?

'There was a time when I started thinking about it too much and it got weird but now I just dress to please myself,' she told us. 'The main point is I'm still excited by clothes and excited by fashion. It's innately something I'm drawn to so I literally can't walk down the street without dodging into places, which annoys my friends.'

Her ensemble was a real winner too. She looked as enviable as ever in a black Simone Rocha frock funked up by statement ankle boots by Nicholas Kirkwood. 'This time round, it was a bit of a nightmare,' she said of choosing her red carpet outfit. 'Ordinarily, I'm quite decisive. I look on Style.com and pick things and if they let me, then I borrow it. Other times, it turns into a bit of a disaster in terms of trying to match a shoe... But it's just clothes so it's fine. It's not the end of the world.'

With such a pitch-perfect wardrobe, does she have a favourite outfit? 'I really loved the Christopher Kane dress I wore to the British Fashion Awards last year because it was really sparkly, but kept getting caught in everything.' As for her off-duty style, Alexa cannot get enough of her denim hotpants. 'Everyone's sick of seeing them, but they're really comfy and I wear them constantly. When I travel, I pack them in my bag to take in the plane so they don't get lost.'

Erdem Moralioglu, Jonathan Anderson and Alexa Chung 27 Nov 2012

Alexa celebrates with Erdem and J.W Anderson

As well as a hoard of covetable outfits from La Chung, 2012 has brought rumours that she's set to release a style book. 'It's not reeeally a style book. See, I think maybe it should be a style book because everyone presumes that it is so I'm missing a trick.' So what's the deal? 'I can't really talk about it because...I don't want to talk about it! It's too much pressure. It's like handing in the world's homework and I'm like, "Oh God, I can't write!"'

Writing aside, Alexa certainly sounds keen on releasing her own fashion collection. 'If I had my own line, I would get Charlotte Rampling to model it. I think she's really cool.' How perfect.

But we couldn't possibly let the ultimate cool girl go without one tip for how to be a hipster. 'My tip is to not be one any more because I think it's a bit commercial to be a hipster now...so then just turn commercial! That's the ultimate hipster you can be.' Straight from the hipster's mouth.

Check out Alexa's hottest sartorial hits in the gallery below. Is it any wonder she's still our Style Icon.

Alexa Chung attends the 'Charles James Beyond Fashion' Costume Institute Gala in May 2014

Alexa Chung attends the 2014 Future Of Fashion Runway Show at The Fashion Institute of Technology in New York

Alexa Chung is seen strolling on the 'Rue de Rivoli' in March

Alexa Chung in Valentino at International Woolmark Prize on 21st February 2014

© Dimitrios Kambouris/Getty Images

Alexa Chung at the Marc Jacobs show on February 13, 2014

© Astrid Stawiarz/Getty Images

Alexa Chung at the Marc By Marc Jacobs show on February 11, 2014

© Paul Zimmerman/WireImage

Alexa Chung at Peter Pilotto For Target Launch on February 6, 2014

© Karwai Tang/WireImage

Alexa Chung at the British Fashion Awards 2013 on December 2, 2013

© Ian Gavan/Getty Images

Alexa Chung launches her Eyeko make-up collection at Selfridges on November 14, 2013

© Getty

Alexa Chung in Chanel at MoMA's 6th Annual Film Benefit, New York - November 2013

© Rex

Alexa Chung in Marc Jacobs at 'It' book signing, New York - 30 October 2013

© Rex

Alexa Chung in Valentino at Alexa Chung 'It' Book Launch, New York - 29 October 2013

© Getty

Alexa Chung at 2013 Whitney Gala And Studio Party - 25 October 2013

© Getty

Alexa Chung in Christopher Kane at 30th Annual Fashion Group International Night of Stars - 21 October 2013

Alexa Chung at Christopher Kane at London Fashion Week - September 2013

Alexa and Cara Delevingne at Mulberry at London Fashion Week - September 2013

Alexa Chung at Burberry at London Fashion Week - September 2013

© Getty

Alexa Chung in Jonathan Saunders at the Longchamp Regent Street Grand Opening Party - September 2013

© Getty

Alexa Chung out and about in London - 4 September 2013

Daisy Lowe and Alexa Chung at 'It' By Alexa Chung Book Launch Party - 4 September 2013

Alexa Chung in Carven at GQ Awards - 4 September 2013

Alexa Chung in Kenzo out and about in New York - 25 August 2013

Alexa Chung out and about, New York - 04 Aug 2013

Alexa Chung in Valentino shoes available at mytheresa at Bvlgari evening party - July 2013

Alexa Chung at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Alexa Chung at House of Holland Resort Collection dinner, New York - 19 June 2013

Alexa Chung at Tate Americas Foundation artists dinner and after party, New York - 08 May 2013

Alexa Chung at Met Gala - May 2013

Alexa Chung out and about in New York - 3 May 2013

Alexa Chung at Catherine Martin and Miuccia Prada Dress Gatsby Opening Cocktail Party, New York, - 30 April 2013

© Getty

Alexa Chung At Heathrow - 23rd May 2013

Alexa Chung at Heathrow Airport, London - 26 April 2013

Alexa Chung at Chanel Tribeca Film Festival Artists Dinner, New York - 24 Apr 2013

Alexa Chung at Coachella - April 2013

Alexa Chung in Carven at British Airways & Visitbritain celebrate the opening of The Big British Invite, New York - 21 March 2013

Alexa Chung at amfAR Benefit Gala - February 2013

Alexa Chung at the British Fashion Awards - 27 November 2012

Alexa Chung at Chanel event - 12 October 2012

Alexa Chung in J W Anderson for Topshop at J W Anderson - February 2013

Alexa Chung at Mulberry - February 2013

Alexa Chung at Valentino Master of Couture opening - November 2012

Alexa Chung at Moschino Cheap And Chic at London Fashion Week - 15 September 2012

Alexa Chung at House of Holland, London Fashion Week - 15 September 2012

Alexa Chung at Margaret Howell, London Fashion Week - 16 September 2012

Alexa Chung at Mulberry, London Fashion Week - September 2012

Alexa Chung out and about, New York - 15 July 2012

Alexa Chung at Field Day Festival - 2012

Alexa Chung at Louis Vuitton fashion show, Shanghai- 19 July 2012

Alexa Chung New York Fashion Week - 10 February 2012

Alexa Chung at Chanel, Haute Couture Fashion Week - 03 July 2012

Alexa Chung in Christopher Kane at Scottish Fashion Awards - 11 June 2012

© Getty

Alexa Chung at the Launch Of The Alexa Chung For Madewell Fall 2011 Collection - 21 September 2011

Alexa Chung at Louis Vuitton show, Paris Fashion Week - 05 October 2011

Alexa Chung at Marc Jacobs show, New York Fashion Week - 13 September 2010

Alexa Chung at Yves Saint Laurent's New Fragrance 'Belle D'Opium', New York - 17 June 2010

Alexa Chung in Marc Jacobs at Costume Institute Gala Benefit - 7 May 2012

© Rex

Alexa Chung at Chanel, Paris Fashion Week - 9 March 2010

© Rex

Alexa Chung in Chanel at British Fashion Awards, London - 07 December 2010

Alexa Chung in Erdem skirt at London Fashion Week - February 2012

Alexa Chung at Burberry show, London Fashion Week - 21 September 2010


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