06 March 2014 by

Adidas Originals Team Up With Brazilian Label The Farm Company To Bring Tropical Prints Into The Sportswear Arena

Tropical prints and luxe sportswear may sound like an unusual pairing, but once you see the results of a collaboration between two globally cult-followed brands – adidas Originals and Brazilian label The Farm Company – you’ll realise this meeting of trends and businesses makes for a surprisingly hot hybrid.

It’s the first time the sports giant has commissioned a design hook-up purely for the women’s collection: so why The Farm? This Rio-based fashion label has been going since 2007 and is well known for it’s jazzy surface designs, which goes far to explaining these four, exclusive scorchio prints (they’re called Tucanário, Borboflor, Frutaflor and Floralina by the way) and sunny colour palette. You’ll find these holiday-ready patterns transposed onto fairly classic – almost retro –kit essentials, like the zip-up Firebird trackie top or micro three-striped running shorts. We’re particularly into that hibiscus vest – just right for slinging over a bikini when the summer hols finally arrive.

From April 1 you’ll be able to get hold of this collection and considering the success surrounding adidas’ other covetable offshoots – just think about how that Jeremy Scott stuff has been flying for the past decade – then this Latino-inspired line won’t hang around for long. 

Rita Ora reveals a teeny bit of her not-yet-released adidas Originals collaboration [Instagram]

And following this venture, Rita Ora’s line will be on the way next, as the singer turns designer. So far we’ve only been granted a sneak peek via the popstar’s instagram account: bronze shell-toe-capped trainers are a-happening, peeps.


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