To celebrate their 50th anniversary Kurt Geiger is turning teacher, passing their shoe wizardry onto students at London College of Fashion. Yes you heard us, you can now get a degree in Kurt Geiger. Well, sort of, as the Jones Group Inc is donating £300,000 to the London College of Fashion.
The donation will go towards scholarships, education and mentoring programs for an initial three-year period, although the funding is planned to continue. They will also open their design studio to students to teach them about the business of shoes, such as how to face a panel and how to work within a budget. Is that the sound of student squeals we hear?
'Design is at the core of everything we do — we put about 3,000 shoe styles into shops every year and we’re probably creating double that number,' said Neil Clifford, chief executive of Kurt Geiger. He added: 'It was time we gave a bit of money back. It’s about finding and nurturing the next generation and their education.' Well it's the place to find the next Manolo, as former students include stiletto gods Jimmy Choo and Nicholas Kirkwood.
Kurt Geiger's golden anniversary celebrations
KG are doing a golden job at celebrating the big 5-0. For the brand's Autumn Winter 2013 campaign starring Sam Rollinson and her impressove cheekbones, they went back to the '60s to reference the journey which began on Bond Street in 1963. What's more, considering this is Kurt Geiger, they are also celebrating with a swanky shoe - a gold crocodile stiletto, no less, complete with a gold box, which can be yours in October for £500. Get it on your shopping list!