House of Grazia VIDEO: How To Start Your Own Fashion Label With Lulu Kennedy MBE

16 February 2013 by

Lulu Kennedy MBE is founder of Fashion East and MAN. In conversation with journalist and fashionista, Angela Buttolph, Lulu spoke about her career in fashion and her super-cool clothing label, Lulu & Co. Fashion East was launched in 2000, and has gone from strength to strength ever since; 'we've become a bit of an institution' as Lulu puts it.

On her brand, Lulu & Co and who her Lulu & Co, which Lulu launched 'by mistake' - woman is 'a bit of a fashion girl, a bit of a tomboy but someone who does like to dress up for a party though. A fashion girl off duty, if you will'.
On being a fashion talent-spotter; 'We started out because we were aware of all these incredibly talented, amazing designers in London who just needed a bit of help getting started. People who work with us will be able to use our platform to get noticed and take their business to the next level  - so to speak’


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