[Mercedes Benz UK]
Mercedes Benz have long been supporters of London Fashion Week; we, for one, are huge fans (they ferry us around all week in super sleek and chic cars - thank you VERY much). So it's no surprise that their brand new campaign video is quite the fashion fandango but the announcement of their new face - the swaggering supermodel Georgia-May - certainly did pique our interest...
Never have we seen such a sexy car ad with such sartorial credibility but directors Serge Leblon and David Carette have nailed it - OK those Rio Ferdinand Renault ads are up there but not on the fashion stakes. We rather enjoy the grungey neon lighting of the Manhattan-ite back-alley backdrop and that transparent trench is fabulous. Georgia's slow-mo hair swoosh is top-notch too.
Clearly Jagger, the A-list heiress to a rock-royal throne, is more used to being driven (or generally dancing beside the car) than driving herself - she reveals this may be due to her lack of a license: "I've booked a crash course in the countryside next year", she told us. We like to imagine the next ad will be Georgia's glamorous Pass Party!
Despite her limited driving experience, Georgia-May was not at all phased by transferring her catwalk skills to the car world: "I love cars! and cars are for women too! It was a huge scale operation, and super sleek" she said, "but I'm usually the model" she added, about competing for the spotlight with the fabulous new GLA. She certainly brought the sensuality.
Daughter of the music mogul Mick, we couldn't help but ask her road trip playlist, "Canned Heat: On The Road Again and Nelly's Ride With Me'. Georgia, we like your style. Check out the brand new video below: