'90s Cult Label X-Girl Swaps Chloë Sevigny For Tavi Gevinson In Re-Launch

31 January 2013 by

Ever heard of X-Girl? Brit girls may be shaking their heads, but for cool American chicks in the early 1990s, X-Girl was the seminal sartorial happening. It may sound like a naughty movie, but actually, X-Girl (which was first produced as an off-shoot from menswear label X-Large created by Sonic Youth's Kim Gordon and stylist Daisy von Furth) was a cult clothing line. Despite the label’s short lived existence – it was born in 1993 and sold to a Japanese company in 1998 - many believe that the legacy of their popular preppy, skate and indie looks lives on in the wardrobes of today.

Chloë Sevigny modelling in the old X-Girl campaigns

Like so many ‘90s comebacks – rucksacks, Levi’s 901s, scrunchies, retro sportswear, crop tops, you get the idea - hipsters are keen to hunt down original X-Girl pieces in thrift stores and eBay. But their search just became easier, because X-Girl has re-launched this week with the help of this decade’s most prolific - and nostalgia-loving - fashion teen, Tavi Gevinson. The new X-girl range for 2013 of slogan tees is available on the online store of New York social media platform, VFiles.

Chloë Sevigny was their original poster girl – a fresh-faced Downtown club-kid with cooler-than-cool way of putting clothes together. The Sevster hasn’t changed much and Tavi shares a similar fringe, but can a modern glossy version of X-Girl ever be as successful amongst stylish subcultures as the gritty thrown-together vibe of the original? Fashionista.com isn’t too happy about the pricing either – stating that the new line is almost double.


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