01 April 2014 by

#PlayTime: Rita Ora Drops New Fashion-Filled Video 'I Will Never Let You Down' Produced By Boyfriend Calvin Harris

In a bit of a work slump right now? Welcome to #PlayTime, Grazia Daily's new music feature bringing you a different hot track every day of the week. From just-dropped music premieres to cool covers and throwback classics, its the new soundtrack to your afternoon.

Rita Ora's dropped the video for new single 'I Will Never Let You Down' and it's a festival of colour, bold fashion and huge designer logos.

The new track is exactly the kind of pop fabulousness we expected from the leading lady of music, especially since it's produced by her boyfriend Calvin Harris. With serious sunny day vibes and a catchy hook, we reckon it's a grower. 

Plus, the accompanying video? Possibly the most fashion-filled flick of 2014. The clip's jam-packed with all the Spring Summer 2014 trends.

Rita's had a very stylish few months, hanging out at fashion weeks and appearing in shoots for DKNY and Material Girl. We reckon she's grabbed inspiration from EVERY fashionable face/place/person imaginable.

It's so '80s Madonna with heavily filtered black and white sequences and billowing red fabric, but also features the heavily branded pieces that appeared on the Moschino runway this season. Here are five trends Rita nails in the clip.

1. Pastels

If you thought Iggy Azealia's Clueless-inspired clip hit the pastels nail on the head, you've seen nothing until you've watched Rita perform in a powder blue quilted tracksuit.

2. Perspex

Sheer plastic numbers are HUGE at the moment, and Rita's neon pink perspex coat is a daring and amazing choice.

3. Underwear as outerwear

Beyonce might have got people talking with her spaghetti strap basque at the GRAMMYs, but Rita just out-did her with the skimpiest of one-pieces AND a flash of under-boob.

4. Snake print

We never thought we'd see a snake print riding hat and fall in love at first sight, but congratulations Rita, we just did.

5. Labels, labels, labels!

More is more when it comes to logoed attire right now. From Moschino to Chanel, Rita piles on the brands in this video.

See Rita's best looks ever.

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Rita Ora at the Take-Two E3 Kickoff Party - June 9, 2014

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Rita Ora at the Capital Summertime Ball - June 21, 2014

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Rita Ora at Day 1 of the Glastonbury Festival - June 27, 2014

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Rita Ora at Glastonbury Festival - June 27, 2014

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Rita Ora performs on stage during the Donauinselfest - June 29, 2014

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Rita Ora Showcase - July 3, 2014

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Rita Ora at the Michalsky Style Night - July 11, 2014

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Rita Ora leaving the Wyndham Grand Hotel - July 13, 2014

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Rita Ora performs on stage during BBC Radio 1's Big Weekend - May 25, 2014

Rita Ora lands at Heathrow airport e on May 17, 2014

Rita Ora poses at the Belvedere Vodka's Cannes party May 16, 2014

Rita Ora arrives to the Belvedere Vodka's Cannes party on May 16, 2014

Rita Ora is seen arriving in Nice for the 67th Annual Cannes Film Festival on May 16, 2014

Rita Ora seen leaving Sony HQ on May 14, 2014 in London.

Rita Ora heading to promote her new single 'I Will Never Let You Down' at Capital Radio on May 11, 2014

Rita Ora performs on stage at Heaven at G-A-Y on May 10, 2014 in London.

Rita Ora attends Gabrielle's Gala at Old Billingsgate Market on May 7, 2014 in London.

Rita Ora at annual 'Gabrielle's Gala' fundraiser on May 7, 2014 in London.

Rita Ora is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014

Rita Ora at the 2014 'Met Ball' on May 5 in New York.

Rita Ora visits 106 & Park at BET studio on April 30, 2014 in New York City

Rita Ora attends Paper Magazine's 17th annual Beautiful People Party on April 25, 2014 in New York.

Rita Ora attends the Rimmel London press preview at The Mercer Hotel on April 24, 2014 in New York.

Rita Ora arrives at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014.

Rita Ora attends the preview of The Glamour of Italian Fashion exhibition at the Victoria & Albert Museum on April 1, 2014

Rita Ora steps up the runway before the Moschino show as a part of Milan Fashion Week Womenswear AutumnWinter on February 20, 2014.

Rita Ora attends The BRIT Awards 2014 at 02 Arena on February 19, 2014 in London.

Rita Ora attends the Elle awards at one Embankment on February 18, 2014 in London.

Rita Ora arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014.

Rita Ora attends the Roc Nation Pre-GRAMMY Brunch presented by MAC Viva Glam at Private Residence on January 25, 2014 in Beverly Hills.

Rita Ora attends Playboy's 60th anniversary issue party hosted by Marc Jacobs and Kate Moss at The Playboy Club on December 2, 2013 in London.

Rita Ora poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013 in London.

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Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

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Rita Ora at the Teen Awards - 3 November 2013

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Rita Ora out and about in London - 4 November 2013

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Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

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Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

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Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

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Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

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Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

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Rita Ora at Chanel at Paris Fashion Week - October 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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