H&M x Balmain launched yesterday, and the world literally lost their minds. In scenes similar to a zombie apocalypse, videos of people running into stores, mile long queues outside, changing room fights, and people sleeping on the street so they could be first in the queue, fast went viral.
Grazia went down to the launch at London's Regent Street, and the queues for the collection snaked several times around the store, with some more extreme Balmain fans trying to push in at the front of the crowds. But it wasn't just the UK that was gripped with Balmania - just check out these videos on Twitter, Facebook and Instagram...
Meanwhile, items were being sold on eBay for prices almost akin to ACTUAL Balmain. For example, the beaded jacket worn by Gigi Hadid went up for a whopping $4050, a leather jacket went up for $2,500 and the beaded gold dress worn by Kylie Jenner to the runway show is $1,199.
Some lucky fans, including our Grazia X H&M competition winner, managed to get their hands on some of the stock, despite the website crashing due to high demand. And as for those fans who camped outside the store - the most extreme were at H&M Singapore, where poeple stayed for three nights.
If you didn't get your hands on anything, there's no word yet from H&M as to whether they'll be re-stocking any time soon. So we'll just have to make do with this cool video of Kendall Jenner dancing in the campaign.