Your First Look At The Affordable Jenny Packham Wedding Dresses At David’s Bridal

Your First Look At The Affordable Jenny Packham Wedding Dresses At David's Bridal

Davids Bridal/Jenny Peckham

by Lauren Smith |
Published on

Remember when we told you about the cheaper Jenny Packham wedding dress collection coming to David's Bridal? The first pictures of the beaded Jenny Packham Wonder wedding gowns, beloved by celebrities such as Kate Middleton have landed, thanks to Bridal Fashion Week and a lot of Instagrams.

Here's what we know about the collection so far: the Wonder By Jenny Packham wedding dress line, created for US bridal chain David's Bridal, will be sold in the UK at Westfield Stratford City in London. Bridal gowns will be available in UK sizes 4-30 in most styles, and priced from £850 - £1,395. A range of accessories will also be available including shoes, veils, sashes and bags.

Judging by the snaps that have arrived on Instagram, the collection will include many of Packham's signature details, like empire line and beach-friendly maxi dresses, as well as beading, embellishment and a dash of old Hollywood glamour.

The look book is a veritable treat too, with plenty of gorgeous styling ideas.

We particularly like the sequin-heavy designs, and cap-sleeved cream gown with a beaded bodice. Scroll down for Pinterest-worthy wedding inspiration.

David's Bridal
David's Bridal
David's Bridal
David's Bridal
David's Bridal
David's Bridal
David's Bridal
Earlier, we wrote...

If you're married, are about to get married, or have friends that are married, there's one bridal designer you'll probably have heard of: Jenny Packham. The wedding dress designer and celebrity favourite's beaded, drop-waisted and '20s-esque dresses, which evoke old-world glamour are all over wedding blogs, and have been worn by stars like Kim Sears on her wedding day and Kate Middleton on the red carpet.

While the dresses are undoubtedly gorgeous, brides-to-be will know that a Jenny Packham dress (due to the exquisite craftsmanship) doesn't come cheap. But thankfully, the designer has decided to launch a wedding dress diffusion line - Wonder By Jenny Packham, for US bridal chain David's Bridal - there's a UK branch in Westfield Stratford City in London.

Joining established wedding dress designers like Vera Wang and Zac Posen in creating a lower-priced wedding dress line, Jenny Packham Wonder will hit stores in February 2016, and feature bridal, bridesmaid, flower girl and mother of the bride styles at more affordable prices.

“I am passionate about designing bridal and excited by the opportunity to work with David’s Bridal,” said Jenny Packham. “The ‘Wonder by Jenny Packham’ collection epitomises the grace and glamour I want a bride to feel on her most special day, and it is thrilling to be able to reach so many brides-to-be across the globe through our new partnership!”

The dresses will be unveiled at New York Bridal week in a few weeks, but a quick glimpse at the first campaign shot suggests the collection will be just as chic as Packham's higher-priced designs, and includes the embellishment she is so famous for. Bridal gowns are available in UK sizes 4-30 in most styles, and priced from £850 - £1,395. A range of accessories will also be available including shoes, veils, sashes and bags.

We can't wait to see the rest of the collection, and to find out whether Packham has created a replica of her famous wedding gowns like The Eden.

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