VIDEO Inside The Apartment: A Sneak Peek Into London Collections: Men & An Evening With Steve Madden

31 January 2014 by

Here at Grazia, two things we like to do most are attend Fashion Week and browse fashion blogs, so it was great when Abi from Abimarvel.com set up The Apartment and gave us the opportunity to rub shoulders with the latest and the greatest style bloggers in the midst of London's bi-annual catwalk extravaganza. Now, three seasons later and The Apartment is still the no. 1 place for bloggers to hang out in between shows. They can upload posts, relax with a beauty treatment and tuck into some well-deserved grub while catching up with fellow web-savvy style setters. We've been, and quite frankly it's difficult to make yourself leave at the end of a visit. Thankfully we don't have to stay away too long as Abi has agreed to let us in on the secrets and goings on of The Apartment with a Grazia video diary each week. Now it's time to see if you can spot your fave bloggers on screen...

'What is The Apartment? We are so many things at once, so trying to define us can be quite difficult at times. You’ve probably seen our videos from fashion week and our name here on Grazia Daily, but are still not sure of what exactly it is that we do. So here’s the story:

'I’m Abisola, I started blogging six years ago then decided to work with brands on a few fun projects and now I have this company called The Apartment Global. Whenever I have a fun, cool or smart idea, The Apartment makes it happen. Brands like how we think and so, some of them ask us to do projects with them. One day we could be at Fashion Week hosting our ever popular LFW Apartment and the next we could be filming with Sassoon Salon.

'With another London Fashion Week around the corner we thought we'd show you what we get up to. Expect on the go vlogs, exclusive coverage from our events and so much more, as we reveal what The Apartment is all about! This week go behind the scenes at London Collections: Men, including a popcorn filled interview cupboard and a lunch provided by Nandos! Also we’re giving you a glimpse at the Steve Madden event we held last week – enjoy!' - Abi

Steve Madden photos by Kris Atomic


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