Saint Laurent have announced the new face of their Spring 2013 campaign. It isn’t a model, or even an actor. Instead Hedi Slimane has picked his good pal, musician Beck. For those of you scratching your heads and trying to remember when David Beckham joined a band, SHAME ON YOU. We’re talking about the MUSICIAN Beck, not Becks!
For those of us of a certain age, Beck's 1994 hit Loser was the soundtrack to many a teenage house party (sorry, Mum). Since then, he's released a ton of amazing albums, two of which, Odelay and Sea Change, appeared in Rolling Stone’s 500 Greatest Albums of All Time.
The Spring 2013 campaign – which also features model Edie Campbell – was shot and styled by Hedi himself (natch) and features Beck looking suitably aloof and cool in lots of black. It’s the third time Hedi has used a musician in a campaign – the previous being Tom Burke from London band Citizens! and Christopher Owens from Californian band Girls.
But enough about them. Here’s everything you need to know about Hedi’s latest muse…
1. He’s related to Agyness Deyn…kind of
Beck’s wife is Marissa Ribisi, twin sister of actor Giobvanni Ribisi – i.e Aggy’s husband. Which makes her his kind-of sister in law (we’re not entirely sure how these things work)
2. He and Hedi go way back
It might seem like a random choice, but Heidi has actually been working with Beck for years. He scored the runway show for one of Slimane’s Dior Homme collections in 2004.
3. He’s worked with some extremely cool people
During his career, Beck has collaborated with David Bowie, Bjork, Charlotte Gainsbourg, Bat For Lashes and Sonic Youth to name a few. Oh, and he’s also co-written a song for Pink - Feel Good Time – for the Charlie’s Angels: Full Throttle soundtrack (ssshhh).
4. He likes vampires
As well as contributing a song, Let’s Get Lost for the soundtrack to The Twilight Saga: Eclipse, he’s also written one for TV show True Blood.
5. He’s a scientologist
As are most of his family. Beck finally admitted it publically in 2005. "Yeah, I'm a Scientologist. My father has been a Scientologist for about 35 years, so I grew up in and around it."
6. His mum was at the birth of his wife
Say what? Yes, in a frankly bizarre coincidence, Beck’s mum is a midwife, and actually delivered Giobvanni and Marissa – i.e his own wife. We can’t work out if this is sweet or a bit creepy.
7. ...and she was mates with Andy Warhol
Besides being a midwife, Beck’s ma Bibbe Hansen also used to hang out at Andy Warhol’s Factory and appeared in several of his films, including Prison - with Edie Sedgwick.
8. His granddad was pretty cool, too
Beck’s maternal grandfather Al Hansen, was a well know New York artist – and also best mates with Yoko Ono.
9. He has a daughter called Tuesday
Who is best friends with Nicole Kidman’s daughter, Sunday (OK, we might have made this up). He also has a son called Cosimo.
10. He’s getting lazy
For his last album, Song Reader, Beck didn’t actually bother recording it. He just released the sheet music, so people could play it themselves. Pull your finger out, lad.
Watch Beck do his Saint Laurent thang in the campaign video below...