What happens when you give a supermodel a digital camera and a bunch of Rag & Bone clothes? Why a photoshoot of course! Rag & Bone’s DIY project campaign is back again, a fun take on the traditional ad campaign, where the models are left to their own devices to create a shoot totally inspired by them and how they interact with the collection. How lucky are they?
Earlier this year we brought you the gorgeous snaps of Kate Moss shot by photographer Craig McDean for the main ad campaign, but in previous DIY project campaigns we’ve seen serious Supers - Miranda Kerr, Lily Aldridge, Karolina Kurkova, Candice Swanepoel, Carolyn Murphy and Mina Shin work their magic with the collection.
For their winter 2012 campaign R&B’s DIY project campaign has got another Brit gal and ultimate super – Jourdan Dunn on board and we’ve just got our hands on her pics. And our verdict? She’s looking really gorgeous (natch) and stays true to the NY label’s laid back style, rolling up her white tees, baring her perfect back in just a pair of jeans, and as a little nod to the new Rag & Bone London store, hanging up a London Bus painting standing on the couch in a simple jeans and white top combo. A really realistic and relaxed shoot that is 100% believable. Liu Wen, the Chinese Victoria’s Secret model has also appeared in the latest campaign, rocking a simple grey marl and jeans in one shot, and playing with balloons on the riverbank in another. Sweeter than sweet!
Have a look through our gallery above to see Jourdan and Liu rocking Rag & Bone’s autumn winter looks, each in their very own ways!