FIRST LOOK: Courtney Love's Debut Fashion Line 'Never The Bride'

26 October 2012 by

Chloe Noorgard modelling Courtney Love's Never the Bride fashion line.

Courtney Love’s signature look may not appeal to Upper East Side princesses or super-chic business girls, but there’s no denying that the songstress is a bonafide design and style inspiration for many. The MeadhamKirchoff boys credit Courtney with that honour every season – her whored-up-Lolita-rock-grunge-mash-up inspiring a full collection last Spring/Summer 2011.

Many a regular girl has been influenced by her dishabille approach to everyday dressing, too, and more than that, the seminal ‘90s bias-cut slip dress can be credited to Love just as much as it can to Kate Moss. Since then she’s been an avid Givenchy wearer, notched up FROW appearances at Chanel and Alexander Wang and even morphed through a shockingly super-smart phase. So it’s surprising that it’s taken three decades for the Hole lead singer to jump on the celebrity-as-designer trend – and even more so considering she announced that her plans for a fashion brand a painstakingly long four years ago. Finally, Love’s label has arrived…

Her brand name? Never the Bride. The Look? Well, the entire line has been thriftily upcycled from unique vintage garments, which are, apparently, mouldy. The re-worked pieces – many of which date back to Victorian and Edwardian eras - were all in Courtney’s and originally came to her via a stint at Paramount studios’ costume department in 1983. So, depending on prices, which haven’t been announced yet, we’ll overlook the, erm, condition, in favour of grabbing some major fashion history.

Being an active Twitterer, Courtney has started off the showcase of this debut Never the Bride collection via social media, with a selection of lookbook-style shots featuring the flame-haired model Chloe Noorgard. Sneak a peek at the pictures here and tell us what you think!


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