Top 5 Things We Learned At The Grazia Blogger Masterclass

24 October 2012 by

Grazia blogging masterclass

On Tuesday, Grazia gathered together three of it’s favourite lady-bloggers and set them up to give you advice in our Grazia Blogging Masterclass.  They were Laetitia of Mademoiselle Robot, Stella of Stella’s Wardrobe and Reem of Five Five Fabulous. The event, which took place at the Apple Store on Regent Street, was brilliant, with nearly 100 of you turning up to find out just what it takes to be a master blogger.

Here’s the top five things we learnt….

Something can start from nothing
Stella wasn’t expecting to be her blog to be a success. “I started it in 2009 as a diary of my outfits. I won a competition dressing a t-shirt so I started a blog. It literally just started as a library and back catalogue of my outfits."
Laetitia found the same thing; "I was writing to share my life with my friends back home in France, but by the summer of 2008, 6 months after starting, I was working on it full time. It went very quickly.”

Opportunities for exposure are everywhere.
“I was first style photographed when I was 16,” says Stella. “Street style has been great for exposure; now I work with Dorothy Perkins and Miss Selfridge. I never approached anyone. I use the Facebook Fanpage a lot as it’s popular internationally so now I have followers in France and China. I love Instagram to a silly extent. It’s just nice to post a nice picture.”
Reem uses social media a lot too. “On Twitter, I schedule tweets for posts to make sure everybody knows when I have a new post. Social media’s handy because you can ask people to feature or work with you. I always contact brands that I’ve used to let them know; retweets help boost traffic, same goes for collaborations with other bloggers.”

Technology is Key
People work in different ways; Laetitia has a photographer, it gives the blog a more professional look. An iPad she says; “is not essential, but definitely helps a lot!” Reem agrees. “Fashion week is very busy so extra technology is very helpful-an iPad is a necessity.” Reem’s camera is a Fujifilm x 10. 

You can Make Money
Reem says, “It’s really good to understand affiliate marketing. This means sometimes linking to a product’s website. If a reader clicks through and purchases the product, you get commission. Linkshare is a good company to work with for this.” It’s important not to jeopardise your content though; “I’m really very selective about what is on the blog. It’s important to understand who is coming to your blog and why.”

Consistency and hard work is key.
“The blog functions by other people reading it,” says Stella. It’s really good to keep it constant and keep quality high. But don’t post just for the sake of posting.” She also says, "It’s not good to switch off. I dress like this on Sunday at 9am. Clothes for me are an art.”
“It is a lifestyle,” agrees Reem. “It all depends on how much you’re willing to put into it. You need to grasp opportunities and continue to work hard. Your readers rely on instant updates. It’s how you stand out from the crowd."

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