Pudsey Joins The Fash Pack With The Help Of Giles Deacon, Henry Holland And More: Q&A

23 October 2012 by

GALLERY>> Exclusive Designer Q&A for Pudsey 2012

BBC's Children in Need has done a great deal in raising money and efforts for disadvantaged children across the U.K. However, their 2012 Pudsey Designer Collection may just take the cake in combining creativity and inspiration. The collection, launching at Selfridges the 24th of October, houses over thirty, large Pudsey bears created by fashion's top designers.

Launched last year, the collection has reached new heights with an array of infamous designers and creatives. Curated by LOVE editor Katie Grand, it exhibits 5 Balenciaga bears, a Swarovski-encrusted bear by Giles Deacon, Prada, Louis Vuitton, and many others.

While each design is unique and different, and often reflecting the industry's most current fashion trends, the collaboration seamlessly ties together around Pudsey and the BBC's important cause.

In anticipation of the collection, Grazia Daily cuddled up with Katie Grand along with Henry Holland, Patrick Grant and Giles Deacon to talk about these fantastical bears and the project. The childish gleam in their eyes shows the fun they had with the project, and we hope that glow will raise a lot of funds for the Children in Need.

The collection will be exclusively featured in the London and Manchester Selfridges stores from the 24th October to 14th November. You will then have the chance to raise funds for the charity by auctioning on the bears.

As the auction gave massive funds to disenfranchised children last year, we hope even more funds will be raised with the huge team of designers tackling the collection this year.

To auction, please go to: [a target="_blank" href="http://www.bbc.co.uk/Pudsey">bbc.co.uk/Pudsey [/a]

Now take a look at our exclusive interviews with the Pudsey 2012 designers!

Katie Grand: Editor-in-Chief of Love Mag and Pudsey 2012 Curator (With Balenciaga Bear No. 3)

Grazia Daily: How did you become involved in the Pudsey Bear 2012 Project for BBC’s Children in Need?

Katie Grand: Angelo Pennetta was doing the portraits for the designers and their bears, and asked if I could get Louis Vuitton to do it. They usually don’t doing anything out of house, but they were very up for it. I worked with Kim Jones (style director of Louis Vuitton) on a bear that auctioned at £36,000 for the charity. After that [the BBC] asked if I could curate!

Grazia Daily: How has this collaboration differed from other collaborations you’ve done in the past?

Katie Grand: It doesn’t really. Because I’ve done various pop-ups in the past, I’m used to calling places like Prada and asking for participation in things. But they don’t get often asked to do these kind of things, so it was very easy.

Grazia Daily: Well it’s so unique and personal…

Katie Grand: And cute! I couldn’t believe it when Balenciaga said yes, and to five bears!

Grazia Daily: What challenges did you face as the curator of the collaboration?

Katie Grand: There weren’t many major challenges, it was pretty straight-forward.

Grazia Daily: That was lucky! That doesn’t happen all the time…

Katie Grand: Yeah! There are no notorious stories of anything being difficult.

Grazia Daily: Pudsey is so iconic, what was your curating concept in balancing the icon with these aesthetically fresh designers?

Katie Grand: Explaining the idea of Pudsey to Italian fashion companies was quite interesting! You know, explaining that we’re sending them a pattern and they can do whatever they want. I just said it should be super iconic to each brand – that was the only briefing I really gave. But it’s great they were allowed to be so creative, so different. They really got quite competitive.

Grazia Daily: Did you have a favourite teddy growing up?

Katie Grand: Oh, Fozzie Bear for me. Yeah, any kind of Muppet, but Fozzie was the best.

Henry Holland: Head Creative Director of House of Holland

Grazia Daily: How did you become involved in the Pudsey Bear 2012 Project for BBC’s Children in Need?

Henry Holland: I got involved last year, when it was much smaller. The bears were smaller, the scale was smaller. But it was a really fun project to do, so when we heard it was coming back for another year, we got really excited. And this year it’s even bigger and better.

Grazia Daily: You put so much creativity into your Pudsey, did you have any inspirations with the design?

Henry Holland: Well this one, and the last one, referenced our latest shows. This one is our A/W 2012 show; he’s like an extension, so we dressed Pudsey in a very House of Holland outfit. Very unbrand!

Grazia Daily: How has this collaboration differed from other collaborations you’ve done in the past?

Henry Holland: Well for one, it’s a really amazing cause, and it’s also exciting and fun. I love looking at them all together, I hadn’t seen them [all together] until now.

Grazia Daily: Pudsey is so iconic, what was your design concept in balancing the icon with your own vision?

Henry Holland: Well if you grew up in England, you grew up with Pudsey. I think we just wanted to inject a little bit of fun into him. He’s fun and it’s such fun project, we just wanted to give him a wacky House of Holland outfit.

Grazia Daily: This is such a different collaboration, and the child will have such a unique experience in receiving your bear.

Henry Holland: I don’t know how many children will know the significance of receiving a Paul Smith, Fendi or House of Holland bear, but that’s what makes it so fun. It’s taking something very childlike and putting it in the realm of very high fashion.

Grazia Daily: It’s great you have such passion for the cause! Did you have a favourite teddy growing up?

Henry Holland: I did! Me and my sister had similar bears growing up, hers was yellow and mine was white. Mine was called Snuff and hers was called Snot!

Patrick Grant: Head Creative Director of Norton & Sons of Savile Row

Grazia Daily: How did you become involved in the Pudsey Bear 2012 Project for BBC’s Children in Need?

Patrick Grant: We were involved last year through Katie Hillier. It was on such a smaller scale though, the whole budget was! And last time it was mostly local London designers, until Vuitton came in. But it’s exploded this year with all of this amazing stuff, so we had to step up to the plate. It’s amazing the length these guys have gone to, which is so great for the charity. The work that’s gone into these bears, it’s something else.

Grazia Daily: You put so much creativity into your Pudsey, did you have any inspirations with the design?

Patrick Grant: We chose a classic evening bear, very Savile Row with the smoking jacket. We did the hat and the gold work – it’s all done by hand, so everything on our bear was made in our workshop. It was a team effort, and it was a lot of hours of work!

And he’s cute! I like him, he’s very cuddly. Henry, Katie and I took our bears to one of the project houses Children In Need support in Hackney, and the kids cuddled with the bears, which is so nice.

Grazia Daily: Pudsey is so iconic, what was your design concept in balancing the icon with your own vision?

Patrick Grant: Well the nice thing about this project is you can do anything you like. We wanted to give him a particular character, and feel like he inhabited the world of Savile row – an elegant, after-dinner bear, almost from another age of the country-house gentleman. We put in some classic elements. The frogging on the front we do with many of our jackets, but on Pudsey it’s in a contrasting colour, which is kind of a military reference. And the gold braiding, it’s part military and part ceremonial costume.

Grazia Daily: You thought so much about your design!

Patrick Grant: Yes, we definitely did. We got lucky with the tassel though, I won’t tell you where we found it, but it was in the workshop on something else and it was better than the one we had, so we just took it!

Grazia Daily: It’s great you have such passion for the cause! Did you have a favourite teddy growing up?

Patrick Grant: We were just talking about it! But my favourite teddy wasn’t a teddy, it was a duck. Henry [Holland] was laughing about it because it was named Ducky.

Giles Deacon: Head Creative Director of Giles Deacon

Grazia Daily: How did you become involved in the Pudsey Bear 2012 Project for BBC’s Children in Need?

Giles Deacon: Well Katie called me! I did the one last year.

Grazia Daily: The one last year was on a much smaller scale than this year’s

Giles Deacon: It wasn’t small, it was huge! (laughs) We did a metallic Hell’s Angel Pudsey, which was a lot of fun, and when the time came around for me to do it again, I wanted to go from a silver Hell’s Angel to a Super Disco Diva.

Grazia Daily: It’s incredible! What was your inspiration behind the design?

Giles Deacon: Well, Disco Diva, as simple as that! I like a high impact, quick message with these projects. And a Swarovski covered, Disco Pudsey just seemed like a really logical progression for me. He’s developed quite the ego though. He’s as much trouble as Miss Piggy to work with. He came with an entourage bigger that Jay-Z’s, and a ride that was second to none.

Grazia Daily: So he thinks a lot of himself now?

Giles Deacon: He does, which is good! He’s driving the message home, which is what is important.

Grazia Daily: The child who receives your bear is going to have such a personal connection with him. Since Pudsey is so iconic, what was your design concept in balancing the icon with your own vision?

Giles Deacon: You just do it, don’t you? It’s just that simple, no hidden agenda!

Grazia Daily: It’s great you have such passion for the cause! Did you have a favourite teddy growing up?

Giles Deacon: No. I had real animals, I think was quite lucky!

Grazia Daily: Most kids would agree with you there!


Comments

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Trendstop.com (Tue Oct 23 18:04:02 BST 2012): Lovely to see that time and time again, recognised luxury designers are willing to devote their name to a good cause. Granted the time spent on the design is quite unlikely to be their own but that doesn't negate the fact that where names like Katie Grand and Giles Deacon are involved, money is made. Lovely to see Pudsey the Bear rocking his fashion wears for 2012.
Rachel Judge (Thu Oct 25 06:17:15 BST 2012): Gotta go macxhester to see t
Rachel Judge (Thu Oct 25 06:18:02 BST 2012): Gotta go manchester selfridges to see them wow!!!