19 October 2012 by

Shopbop Video Featuring Rachel Zoe, Thakoon And Camilla Belle Parodies Mission To Launch Fashion To Customers

If you haven't already seen Shopbop's recent fashion video then make sure you use your usual Friday afternoon lull to check it out. Parodying the ecommerce brand's mission to "launch" fashion to their customers the humorous viral brings together a cast of the fashion world's finest including super stylist Rachel Zoe, actress Camilla Belle, blogger Leandra Medine (AKA Man Repeller) and designers Chris Benz, Thakoon and Rachel Roy.

In the video the Shopbop team are shown using a rather unusual method to deliver products to customers. Forget plane, train or automobile, instead the fashion designers themselves are selected from a waiting room to be catapulted through the air holding Shopbop parcels and placing them straight in the buyers’ hands – even if it means, in the case of pink-haired designer Chris Benz, busting through walls.

Meanwhile Camilla Belle, blogger Blair Eadie and Rachel Zoe are left gawping in amazement at the spectacle of some of America’s hottest fashion talent whizzing through the sky at breakneck speed.

The fashion spoof was created to celebrate the relaunch of the Shopbop website which works with over 500 international brands and delivers to customers in 165 countries worldwide. To coincide with the video you can also visit Shopbop and launch your own designer, stylist or blogger avatars towards stacks of Shopbop boxes, piles of heels and handbags as part of an interactive social style game.

Head to Shopbop.com for more information.


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