At Grazia HQ we spend a lot of time studying red carpet fashion, so much so in fact, we kind of consider ourselves experts! So when a new label hits the scene it's imperative we swat up immediately, and over the past year or so there's been one particular name that keeps popping up and that's Cushnie et Ochs.
Carly Cushnie and Michelle Ochs met at Parsons University, New York and having gained stellar experience elsewhere (think Proenza Schouler, Donna Karan, Oscar de La Renta, Marc Jacobs... the list goes on!) They joined forces and launched Cushnie et Ochs in the spring of 2009.
Designers: Carly Cushnie and Michelle Ochs
It's easy to see why Cushnie et Ochs's feminine, sexy, empowering designs were an instant hit with the A-list. From Michelle Obama (who wore a custom made Cushnie et Ochs dress to the 2011 'Christmas in Washington' gala), to Kate Bosworth (who looked incredible on the FROW at the Cushnie et Ochs spring/summer '13 show, at New York fashion week just last month), the Cushnie et Ochs customer is varied in both style and body shape.
Which is a credit to Carly Cushnie and Michelle Ochs's brilliant understanding of what flatters the female form. This coupled with their intuition for what women want to wear, makes their designs a red carpet no-brainer!
Spotted: Kim Kardashian on date night in Miami, with Kanye West last week, wearing a Cushnie et Ochs cut-out bra from the Prefall 2012 collection.
So who inspires the hot design duo and who would they love to get a in Cushnie et Ochs frock? We caught up with Michelle and Carly to find out more...
Grazia: Who inspires you when you're designing?
Michelle Ochs: It's really the female body that inspires the collection. Through our designs we wanted to create a collection that spoke to women in a way that allowed them to feel confident, strong and sexy. Our shapes lines and details are all designed to highlight and accentuate the female figure.
Carly Cushnie: As women designing for women you can't help but influence your own designs. But being two women we really have a great understanding of what women want and need in their clothing. This collection embodies minimalism, with a modern sensuality that is inspired by the women who wear it.
G: Who is the Cushnie et Ochs woman?
CC: She's definitely an Alpha female !
MO: Yes, confident, sexy, loves classic silhouettes with modern details and timeless elegance.
G: Which celebrity were you most excited to see in your designs?
MO: Dressing Michelle Obama was so incredibly exciting I'm not sure we can top that.
CC: Seeing women in our clothes in general is awesome, it's what we live for. Knowing that women like Eva Longoria and Reese Witherspoon, who have so many options on any given night chose to wear us is so rewarding.
G: Is there anyone who you would love to see wearing Cushnie et Ochs in the future?
CC: There are so many fantastic women I don't know where to begin. Salma Hayek was on our dress wish list but that wish actually just came true the other day!
MO: But we would love to see our clothes on Gwyneth Paltrow and Halle Berry. They are two amazing and gorgeous women.
G: Do you have a style icon?
MO: I think if we had to pick just one it would be Michelle Pfeiffer in Scarface.
CC: It doesn't really get more elegantly sexy than that.
G: What sums up great style in your eyes?
MO: It's about knowing what works for you, personalising it and owning it.
CC: Clothes shouldn't wear you, your confidence should wear the clothes.
And finally, here are our Cushnie et Ochs spring/summer '13 highlights:
Fresh, elegant and sexy. And coming to a red carpet near you very soon... we don't doubt! ♥