17 October 2012 by

Justin Bieber Named Global Style Icon For Adidas NEO

Attention all Bieberphiles! Whether or not you're an out and proud Bieberite, we've got some exciting news for you. Justin Bieber has been named the global style icon for Adidas' NEO label. With all of the Bieber fever going around, Adidas believes the young crooner is the perfect inspiration for teens to get into it's 'hip and stylish' NEO line. We have to admit, the boy wonder does have great style for his young years, and a global fanbase doesn't hurt!

To celebrate the new partnership, Bieber exclusively customized the gold trainers for the label. In addition, the clever company at Adidas NEO label have concocted a great plan to get those pesky teens excited about Bieb's new role (and you too, admit it!). For the next five weeks, using the Adidas NEO label Facebook page, fans will use clues to find a code to the hidden 'gold sneakers' online. The prize for the lucky winners? An all-expense-paid trip to Miami to see the Biebs in the flesh. Forget the golden snitch, this is one-on-one Bieber time. Yes, you can cry now, we forgive you.

Along with the launch of his fragrance, his record-breaking albums and other endorsements, Bieber is worth an estimated $112 million, and this new endorsement will add to his growing empire. Talking about the news, Bieber said: 'I found a real connection with NEO because it is about fashion, freedom and being true to who you are.' He certainly is feeling the connection-- take a look through the gallery to view Justin Bieber's newest role.


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Rima Castil (Sat Nov 24 14:54:02 GMT 2012): mad stayl justan berber.