Fashion Blogger Of The Week: Reem And Natalya Of Five Five Fabulous On Blogging Perks And London Fashion Week

12 October 2012

For a fabulous adventure into the in's and out's of luxury fashion, look no further than the fashion blogging duo of Five Five Fabulous. It's all in the family at Five Five Fabulous, as the bloggers Reem and Natalya are fashionable sisters that prove two's better than one. We love their different styles, travel babble, and insider advice. To find out more, read the Q&A below, and check out Reem at our exclusive Grazia Daily Masterclass...

Grazia Daily: How long have you been blogging?

Reem: I've been blogging for three years now, I started Five Five Fabulous in September of 2009 and Natalya jumped on board this year. 

Grazia Daily: What made you decide to start your blog?

Reem: I had graduated from London College of Fashion at the worst time of the recession and found it impossible to find a job, so I decided to create my own role in the industry. It's worked out for the best as I don't think I could be this dedicated to anything else. I love working for myself and facing the exciting challenges that running a fashion blog has to offer. 

Grazia Daily: Which subjects do you particularly love blogging about?

Natalya: We recently changed the content on FFF to purely focus on our own personal experiences in the fashion industry. Some of our favourites are the style posts as they're always so much fun to shoot and we also love featuring exclusive posts like behind the scenes of campaigns or backstage at fashion shows. 

Grazia Daily: What’s been your highlight so far?

Reem: Well this week we have a capsule collection launching with River Island, it's part of their Blogger Design Project. We got the opportunity to design our own range of tech accessories as well as a tote bag and greeting cards and used our branding as inspiration. It was such an exciting experience and is definitely a highlight of 2012. 

Grazia Daily: Are there any particular perks of blogging? 

Natalya: Oh my, there are so many perks! Brands are so generous and welcoming. One of the best things about blogging is being able to attend events and fashion shows. It's also a great advantage to be so involved in each season, getting to view the collections down the runway, and again at press days, we're in such a great position to be able to know what's coming and share it with the rest of the world. 

Grazia Daily: Do you attend London Fashion Week?

Reem: Yes we love London Fashion Week! This was the first season we attended together and we loved every hard working minute of it! We both covered different shows and worked with some great brands over the week, it was a huge success. 

Grazia Daily: What are your favourite brands?

Reem: I love Elizabeth & James, 3.1 Phillip Lim and Acne. For high street stores, it's all about Zara, River Island and Warehouse. 

Natalya: I love designs by The Row (if only I could afford them) Isabel Marant and Céline. For high street I love H&M, New Look and Zara. 

Grazia Daily: Blog brag time: why should people read your blog?

We believe that readers will love the quality driven content on on our blog, our unique design and layout make it easy to navigate and browse through posts and we offer something different in the blogging world. Two sisters with different styles and different paths in the fashion industry documenting our fabulous journeys. We're both very active on social media (especially Instagram) so there's always something to catch us up on. 

Grazia Daily: What advice do you have for anyone starting a blog?

Be consistent, stay focused and keep blogging!

Grazia Daily: Which other fashion blogs do you love?

We love, and all of them are great for totally different reasons!


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