Move Over Supermodels - The Fashion Editors Are In Town!

08 October 2012 by


Caroline Issa and Julia Sarr Jamois strike a pose for J Crew

Move over supermodels, the fashion editors are in town and they could well swipe the ad campaigns from under your perfectly symmetrical noses! We’ve noticed this new fash-nomenon, where key industry players – who are famed and adored for not only their super-talents but naturally brilliant dress-sense, too – is building momentum. Suddenly the FROW-faves are enjoying the spotlight and werkin' it in front of the camera, rather than behind it.


Natalie Joos and Viviana Volpicella model Jimmy Choo's 24:7 collection

Of course, you’ll be more than familiar with Anna Dello Russo’s turn as designer/model/popstar for her recent accessories collaboration with H&M. Then you’ve got MAC pairing up with the inimitable Madame Carine Roitfeld, inspiring le smoky eye all over the world. We’ve also spotted Natalie Joos (a casting director turned stylist/photographer/blogger) and Viviana Volpicella (ADR’s sidekick at Vogue Nippon) rocking the latest Jimmy Choos for their Style Makers campaign this season. Oh, and if all of the above wasn’t enough proof of the trend, J Crew have snapped up Tank magazine stunner Caroline Issa and Wonderland’s much-snapped fash ed and former model Julia Sarr Jamois. Phew! Someone call us an agent!

Carine gets moody for her MAC campaign

Today sees three newbies joining the elite fashion-editor-model club. Salvatore Ferragamo created a short film to showcase their beautiful autumn/winter 2012 collection with Miroslava Duma and Elena Perminova – fashion bezzies and members of the Pop mag team – plus Russian Harpers’ Anya Ziourova playing fun fashion dress up in a swanky New York hotel and then heading to a Ferragamo party. ADR even makes an appearance in this one, too! Watch the video below and tell us, just how much do you want to join them?


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