If you go down to H&M today, you'll find a veritable fashion SHOWER! That's what Grazia Daily found when we took a detour to the brand's Regent Street store this morning for the launch of Anna Dello Russo's faaaabulous accessories line for H&M.
Excited fashion bunnies were queuing round the block (many had arrived at midnight - gulp) and several were wearing the ADR masks we'd been treated to at that fash-tastic Paris Fashion Week party. The eager shoppers were wisely strategising their plan of attack and drawing up VERY long shopping lists.
Once inside, it was each shopper for herself. The crowds were divided into groups and allocated five minute sprees in the designated area, which was brilliantly OTT - from glitzy stands to gold balloons and even a special ADR DJ. Much elbowing ensued with high-heeled ladies grabbing armfuls of turquoise boxes holding earrings, necklaces, bracelets... You already know what we made a beeline for.
Those playful suitcases were the first to go - perfect for a city break, no? - and the blinging sunglasses proved incredibly popular too. Outside the store, we grabbed a few of the happy shoppers to grill them on their buys and what they love about the Queen of Bling.
So let's play Shop and Tell! We want to see what YOU bought...