In exciting news Giles Deacon, the collaborator extraordinaire has unveiled the first images of his new trainers for cool-trainer brand Superga. The brand joined forces with House of Holland for spring summer 2012 with some polka-dot platform prettiness, and now Giles has made his mark on Alexa Chung’s fave sneaker label with some SUPER FIERCE, studded printed snakeskin, printed ponyskin and embellished styles for spring summer 2013.
The Olsen twins Ashley and Mary-Kate, who were appointed the brand’s creative directors in September 2011 injected some serious cool into the 101 year old Italian brand, starting with their capsule collection by The Row for Superga, featuring the brand’s gold hardware used on their handbag range. Now Alexa Chung has taken over the title as creative director, looking totally sweet in their campaign footage.
Price point-wise, the Giles for Superga collection will fall somewhere between the House of Holland and The Row prices, starting from £120 from Dover Street Market early next year. This is by no means the first collaboration Mr Deacon has turned his hands to, joining forces with Nine West for a capsule accessories collection in 2011, a bicycle bag with Sky Ride, three collections for eyewear brand Cutler and Gross, ten collections of Gold by Giles Deacon for high street giant New Look and even a design for Disney star Minnie Mouse! The Brit designer has even made a foray into homeware, designing a limited edition washing machine for LG and a rug for The Rug Company too! Is there anything this man can’t do? Ah we do love him and his many hands in multiple fashion pies.