Emma Hill On Mulberry's Spring 2013 Collection: 'The Willow Bag Was Inspired By Transformer Toys'

19 September 2012 by

Yesterday morning, Mulberry took us back to the Seventies when the Brit brand was a mere youngster. Walking through an avenue of multi-coloured gnomes, we arrived at Claridges to find a quirky English garden. Kate Moss, Alexa Chung and Olivia Palermo were amongst the FROW-ers there to see Mulberry's latest collection packed with countryside-inspired pieces in sorbet shades and flowing dresses covered in English florals and tropical geckos. Grazia Daily snuck under the flowery arches post-show to speak to the Creative Director behind the bloomin' marvellous creations...

Grazia Daily: What a show! How are you feeling?
Emma Hill: Really good, really happy!
Grazia Daily: The collection was beautiful.
Emma Hill: Thank you! Everybody seems to really like it. It’s very exciting!
Grazia Daily: So how do you feel once the show's over?
Emma Hill: It’s a whole host of very strange emotions that range from relief to pride in my team, elation… but also I always get a bit like [pretending to cry]. It’s kind of like after your birthday party when you’re a kid, and you’re like “Oh, what now?” Fortunately the fashion calendar keeps rolling and there’s always the next.

Emma Hill On Mulberry's Spring 2013 Collection: 'The Willow Bag Was Inspired By Transformer Toys'

Ladies, meet the Willow

Grazia Daily: Absolutely. And we're very excited about the new Willow bag…
Emma Hill: Willow’s a cracker isn’t she? Kate [Moss] is loving hers. I think it’s because it’s very Mulberry but it’s been updated with a clutch on the front so it feels right for now. Everyone likes something that you can take off or add on. Well I always do and I think it’s the kid in me that likes Transformer toys when you can turn something into something else.
Grazia Daily: You’ve got the best of both.
Emma Hill: I know, it’s brilliant. If you want take it out after work, you can just unzip it. We’re very excited with Willow.
Grazia Daily: And why did you decide to go back to the '70s for this collection?
Emma Hill: I perennially dabble around in the '70s probably because I grew up in the '70s so it’s a very natural move. I identify to the cultural references and Mulberry was born in 1971 so it feels appropriate.
Grazia Daily: Is there a particular '70s icon you had in mind when designing?
Emma Hill: No, it’s a whole host of people or rather a state of mind. But it would be someone who mixes and matches pieces together and is feisty, sexy but a tomboy.
Grazia Daily: It was very exciting to live stream the show on Grazia Daily for the first time…
Emma Hill: I don’t get so involved in the technical side of things, I’m rubbish! I’ve just got my first iPhone for God’s sake! But we're quite amazed that we could actually do it. It’s amazing that we live in a world where that is possible. Back in the day – it’s not that long ago – we had to wait for the issue of WWD to come out so we could see the cover to know if you did a good show.
Grazia Daily: Finally, Jessica Ennis was on the front row among others. Were you a big fan of the Olympics?
Emma Hill: Yeah, the Olympics – wow. It’s been quite a cracker of a year for England, hasn’t it? I like anyone who’s doing amazing things for themselves and the country.

Well, we'd say you deserve a gold medal after that! Thanks Emma.

To watch the A-list FROWers raving about Mulberry, see the video below and for our exclusive backstage interview with Kate Moss, click here.


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