My Fashion Week: Susannah Hooker, Head Of New Faces at Select Model Management

15 September 2012 by

My Fashion Week: Susannah Hooker, Head Of New Faces at Select Model Management

Agyness Deyn, a former 'new face' at Select

The models call me Mama Sue. I’m in constant contact with all of them throughout fashion week. I get them into the office as often as possible between shows so that I can make sure they’re eating and give them some extra catwalk training.  It’s hard.  They might be doing nearly 20 castings a day, it’s difficult to be judged that many times on your looks – especially if you’re only 16 years old.

It’s been so long that British girls have flown the flag on the catwalk. The Russians were been big, then the Dutch; it’s changed this season though. Unlike most agencies, we have a high volume of homegrown girls and I’m always championing them as I’d love a resurgence of the British Supers.

Mollie Cruickshank is an example of completely new face for this season. She had no experience at all before the shows. She did some catwalk training in our office – we have a walking boot camp set up – but other than that she’d done nothing! The agency took a real gamble on her. It’s hard to tell when the girls are ready. 

Most new models want to walk for Vivienne Westwood because their friends have heard of her. Sam Rollinson is one of our most exciting models. She did the Burberry campaign straight after we first scouted her. I’d call her a cool geek, she’s obsessed with Harry Potter.

Last season we scouted an amazing girl a week before the shows started. She’s a professional drummer called Antonia Wilson. The casting director Russell Marsh loved her, but her body need a bit of work – it’s not just about being slim, the girls need to be toned too.  Doing the shows is hard work; the girls need to be strong to be able to walk in such silly shoes! 

During London Fashion Week I’d say I was a mixture between pure excitement and complete nausea. It’s so stressful that even a fortnight before it begins I’m in the office until 2am every night. But I love it, I’m always buzzing with ideas.

Interview by Alice Olins


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