London Fashion Week begins tomorrow, y'all! And to get us in the mood, Topshop have just announced a very exciting development...
As part of the brand's Unique Spring Summer 2013 extravanganza, taking place this Sunday, you'll be able to personalise the show for the first time ever. Users can ‘customise the catwalk’ by changing the colour of the looks and accessories then share them the moment they hit the catwalk. Sounds ruddy amazing, right?
What's more, you can order everything you see - from the music to the clothes to the beauty - instantly and they'll be delivered three months ahead of arriving in store. Beauty fans will be particularly excited to hear the very makeup used on the Topshop Unique girl will be available to buy immediately and delivered within 48 hours along with styling tips and tutorials. WOW-EE.
'This show is all about the customer and creating what we call ‘social entertainment’ around our product,' says Justin Cooke, Chief Marketing Officer. 'We want to take the energy and the excitement of our iconic Oxford street store to millions of people all over the world through Topshop.com. It’s social, it’s commerce and it’s entertainment all rolled into one.'
And who better for Toppers to team up with for such an engaging experience than Facebook? Mark Zuckerberg's clever crew have developed a camera button, which appears on the livestream, that allows users to click and capture their favourite looks. Basically, it's just like sitting on the front row.
'Topshop are a cool young brand with a deep understanding of their customers, and by developing the innovative 'shoot the show' functionality with Facebook, they are enabling millions of people globally to share their favorite moments instantly with their friends, says Facebook's Joanna Shields.
One more thing: Twitter's involved too. @Topshop is challenging fans to review the S/S '13 collection on the day and the best tweet will win VIP tickets to the next show. Yeep! So start practising your 140 character show reports, peeps
Watch the Topshop Unique show LIVE on Grazia Daily on Sunday 16th September at 3pm