It's official: Kenzo is cool! Since joining the Parisian fashion house last year, Humberto Leon and Carol Lim (the duo behind the cult US clothing store Opening Ceremony) have turned Kenzo into one of the hottest shows on the Paris show calendar - and as a bonus, it's fast becoming a money making powerhouse. The trick? Well, the fabulous prints and colours aside - it's their fun Eiffel tower and Kenzo logo tees and sweatshirts which have us Grazia girls hooked.
But it's not just the fash-pack to be obsessing over the Parisian brand which up until 2011 was best known for their global/traveller influenced collections. If there is one lady that can give a brand a certified cool stamp, it's Rihanna herself. Not only did the Bajan singer step out in London last week wearing a matching Kenzo sweatshirt and cap, but also made an appearance at the London Paralympics Closing Ceremony swinging from the rafters weariing Kenzo shoes too. Then there was ANOTHER Kenzo outfit courtesy of a T-shirt and trouser combo as she partied the night away at The Arts Club in London's West End later that day.
So don't miss purchasing one of fashion's hotcakes before it's too late. The Kenzo logo T-shirts start at £70 and sweatshirts from £140. For more information call Kenzo London on 020 7491 8469.