Just check out the below video, that right there is uber cool London label All Saint’s first EVER ad campaign. In the 60 second video they pull together some of the city’s finest creative talents including artists, models, singers, and musicians to showcase their A/W 2012 range which you can buy like, right now (this is great given that winter seems to have arrived very quickly in the last week). This video marks a new era for the brand which has recently appointed a new Chief Creative Officer, a one Mr.Will Beedle, who will be over-seeing the company as they look to roll out to Europe and USA. Exciting!
Under his instruction the brand - favourited by (fit) celebrities such as Kristen Stewart, Russell Brand and the ever gorgeous Delevigne sisters - has taken an altogether sleeker turn this season. And we like it. Still keeping a quintessentially east London feel – well, they are based in Spitalfields – the A/W look is altogether more considered than previous years making easy-to-wear classic looks look altogether a lot cooler. Think sexy silhouettes and amazing fabrics. In the Grazia office we are LOVING the leather skirts, comfy looking knits and sleek LDBs.
If you want to check out their latest offerings, click here.
by Olivia Foster