Since Serge Azria’s re-launch of Equipment in 2010, we at Grazia HQ have been rather obsessed with the French brand’s gorgeous silk blouses. But what started as a destination for the ultimate silk shirt has grown into a vast collection of fashion forward pieces, looked upon as so much more than a classic wardrobe staple. Equipment’s offering is now huge, with nearly five thousand styles available, from vampy python printed oversized shirts, to oh so prim peter-pan collar beauties.
As Equipment has grown so has its following, and boy does the contemporary label attract a cool crowd, a fact that has been brilliantly demonstrated by the release of this fabulous new video (watch below) created by French street-fashion blogger and illustrator Garance Dore (known and loved for her blog garancedore.fr), with Equipment’s CEO and Creative Director, Serge Azria (also the man behind denim favourite Current/Elliott), as they go behind the scenes with seven of fashion’s most notable tastemakers.
Filmed in New York, the video charts Taylor Tomasi Hill (Artistic Director at Moda Operandi), Marina Larroude (Market Director at Style.com), Caroline Issa (Publisher and Fashion Director of Tank magazine), Viviana Volpicella (Assisant Fashion Editor at Vogue Nippon), Elisa Nalin (Stylist and blogger), Sophie Pera (Fashion Market Editor at Town & Country) and Ramya Giangola (Founder of Gogoluxe.com) as they come together over brunch, have a good old gossip, and share how they’ll be wearing Equipment’s autumn/winter ’12 collection.
Described by Garance Dore as "one of the most natural collaborations that I've done.” The video is a fabulous insight into how seven different women all with very distinctive styles (and major fashion expertise) approach, what Dore describes as “clothes that we wear super naturally every day.”
And there’s more to come. For every week starting today, Equipment will reveal one of the seven insiders portraits on their website (www.equipmentfr.com) along with Taylor, Marina, Caroline, Viviana, Elisa, Sophie and Ramya’s picks from the new collection as well as personal style tips and tricks! We can’t wait.
Shop Our Picks of Equipment's New Collection:
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(From top left)