04 September 2012 by

Stefano Pilati Announced As Creative Director of Agnona: BREAKING NEWS

Breaking news from Zegna Group in Milan: Stefano Pilati has been appointed as Creative Director of Agnona. The women luxury ready-to-wear and accessories brand was founded in 1953 and, as you can see from the Autumn Winter 2012 collection in the gallery above, it is all about sophisticated style expressed in refined, minimal lines and muted tones. The creations are a far cry from the glossy aesthetic we saw from Pilati during his tenure at Yves Saint Laurent but this is a man famous for his dislike of bright colours so it may just be the perfect fit...

And that's not all. The designer has also bagged the job of Head of Design at Ermenegildo Zegna, with responsibility for the brand’s fashion show as well as for the Ermenegildo Zegna Couture collection. Both appointments are effective 1st January 2013 and we cannot wait to see how Mr P plans to spice things up.

An Agnona design; Gildo Zegna

Gildo Zegna, Chief Executive Officer of the Zegna Group, said of the appointment: 'I’m thrilled to have Stefano in our Group as he brings great talent, invaluable experience and enormous enthusiasm. We have ambitious plans for Agnona, and we strongly believe that under his creative leadership we will be able to develop this little jewel into a global brand.'

'As per the Zegna brand,' he added, 'we have been thinking about its role in fashion for some time. With this appointment, we will be able to combine our tradition in tailoring and our leadership in innovative materials with a new vision for men’s fashion.'

Stefano Pilati was at the creative helm of YSL from 2005 until 2012. He managed to return the house, that had been haemorraging $100 milion a year, to profit. He created a gold mine from the Tribute shoes alone. He added, to the annals of classic arm candy, the eternally desirable Downtown and Muse bags. And he nudged the fashion house forward in a climate of cut throat competition.

But it was in February this year that he bowed out from his position as Creative Director and his final collection for YSL, presented during Paris Fashion Week in February, was dedicated to one of the pillars of the label's look: Le Smoking. Pilati's successor at YSL is Hedi Slimane, who has already made his mark with a new name and logo, while Mr Pilati moves on to pastures new. We wish him all the luck.

So what are your thoughts on the latest installment in this game of Designer Musical Chairs?


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